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Samenvatting International Marketing strategies CE8 - Commerciële economie jaar 2 blok 4 - HVA- Deeltoets 3 volledige stof $4.89   Add to cart

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Samenvatting International Marketing strategies CE8 - Commerciële economie jaar 2 blok 4 - HVA- Deeltoets 3 volledige stof

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Samenvatting alle powerpoints en lessen international marketing strategies CE8. Commerciële economie Hogeschool van Amsterdam jaar 2 blok 4 Deeltoets 3 volledige stof.

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  • May 17, 2019
  • 39
  • 2018/2019
  • Summary

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Samenvatting International marketing strategies
Week 1.1 introduction to international marketing

Learning objectives
- Explain why international marketing can help you grow your business
- Discuss the differences between developed and less developed markets
- Understand the criteria required to evaluate a company’s international marketing strategy
- Appreciate the key steps in the international marketing planning process
- Explain the differences between the mission and vision statement

What is marketing?
Management process responsible for identifying, anticipating and statisfying customer requirements
profitably. This involves:
- Focusing on the needs and wants of customers
- Identifying the best method of satisfying those needs and wants
- Orienting the company towards the process of providing that satisfaction
- Meeting organizational objectives

What is international Marketing?
Differences in:
- Culture - Economies
- Markets - Finance
- Data - Stakeholders
- Politics - Business
- Governments - Control

The strategic marketing planning process (Check powerpoint en filmpje)

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