Samenvatting alle powerpoints en lessen international marketing strategies CE8. Commerciële economie Hogeschool van Amsterdam jaar 2 blok 4 Deeltoets 3 volledige stof.
Samenvatting International marketing strategies
Week 1.1 introduction to international marketing
Learning objectives
- Explain why international marketing can help you grow your business
- Discuss the differences between developed and less developed markets
- Understand the criteria required to evaluate a company’s international marketing strategy
- Appreciate the key steps in the international marketing planning process
- Explain the differences between the mission and vision statement
What is marketing?
Management process responsible for identifying, anticipating and statisfying customer requirements
profitably. This involves:
- Focusing on the needs and wants of customers
- Identifying the best method of satisfying those needs and wants
- Orienting the company towards the process of providing that satisfaction
- Meeting organizational objectives
What is international Marketing?
Differences in:
- Culture - Economies
- Markets - Finance
- Data - Stakeholders
- Politics - Business
- Governments - Control
The strategic marketing planning process (Check powerpoint en filmpje)
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ronald2810. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $4.80. You're not tied to anything after your purchase.