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2.1) To improve the quality of products at Sizwe Aluminium Windows Pty (Ltd), I would
propose implementing the following design process:
1. Market Research and Analysis: Conduct comprehensive market research to
understand customer preferences, market trends, and competitors' offerings. Identify
gaps in the market and areas for improvement in Sizwe's product range.
2. Customer Feedback Integration: Actively solicit feedback from existing customers
regarding their experiences with Sizwe's products. Use this feedback to identify pain
points, areas of dissatisfaction, and desired product enhancements.
3. Cross-functional Design Teams: Form cross-functional teams consisting of designers,
engineers, quality assurance experts, and representatives from other relevant
departments. Encourage collaboration and diverse perspectives in the design process.
4. Prototype Development and Testing: Develop prototypes based on the insights
gathered from market research and customer feedback. Conduct rigorous testing to
ensure product durability, functionality, and aesthetic appeal.
5. Supplier Collaboration: Collaborate closely with trusted suppliers to source high-
quality materials that meet the company's standards. Establish clear quality criteria and
conduct regular audits to ensure compliance.
6. Continuous Improvement Loop: Implement a feedback loop wherein product
performance is continuously monitored post-launch. Gather feedback from customers,
analyze product performance data, and iterate on product designs accordingly.
By following this design process, Sizwe Aluminium Windows can enhance the quality of its
products, meet customer expectations, and regain competitiveness in the market.
2.2) Benchmarking offers a structured approach for organizations to compare their
performance against industry standards and identify areas for improvement. For Sizwe
Aluminium Windows, the following five stages of benchmarking could be implemented:
1. Identify Benchmarking Partners: Sizwe should identify industry leaders or
competitors that excel in product quality, production efficiency, and customer
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