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DPR3702 PORTFOLIO (COMPLETE ANSWERS) Semester 1 2024 - DUE 24 May 2024 100% TRUSTED workings, explanations and solutions. for assistance Whats-App......................................... $2.65
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, DPR3702 PORTFOLIO (COMPLETE ANSWERS) Semester 1 2024 - DUE 24
May 2024 ; 100% TRUSTED workings, explanations and solutions. for
assistance Whats-App..................
The objective of the assignment South Africa is holding national and provincial
elections on 29 May 2024. Every election's success depends on several
factors, including an accessible, open, non-violent political atmosphere for
political parties to campaign to persuade voters to vote for them. Campaigning
organisations, according to Tench and Yeomans (2009:561), can be defined
as “groups of people who share a common interest or concern and have come
together to do something about it – whether to march, raise funds, change
public policy, prevent something from happening”. Political parties fall within
the category of campaigning organisations and engage in public relations
activities to persuade voters to vote for them. As a PR strategist, you have
been approached by the new political party that wishes to participate in the
2024 General Elections, which requires publicity to attract members and
voters. The party’s executive committee asked you to develop a public
relations campaign. Develop a detailed strategic plan for public relations using
your knowledge from this module and other modules.
SECTION A: PUBLIC RELATIONS STRATEGIC PLAN [60 marks]
1: Theme of the election campaign, vision and mission statements
1.1 Theme of the campaign (You can choose from any of the existing new
political parties in South Africa which did not participate in the 2019 General
Elections.) [4 marks]
1.2 Vision of the campaign (Use the party’s vision to develop the election
campaign vision.) [4 marks]
1.3 Mission of the campaign (Use the political party’s mission to develop your
own election campaign mission statement.) [2 marks]
2. Situational analysis: Provide a situational analysis of your election
campaign using the SWOT and PESTEL analyses.
2.1 SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) [8
marks]
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