NAPSR CERTIFICATION Questions and
Answers|Graded A
Job Description of Pharmaceutical Sales Rep. - ANSWER-provide valid, proven,
R&D-based information about the company's medications so physicians can then
utilize this information and apply it in their medical practices.
Selling as a Pharmaceutical Sales Rep. - ANSWER-has to initiate, establish, and
then maintain a relationship with a physician.
Range of Health Products - ANSWER-1. PHARMACEUTICALS-medicines &
vaccines for human & animal use. Products may have a brand name or generic,
and may be prescription or over-the-counter.
2. DIAGNOSTIC-equipment & supplies used in screening, detecting, &
monitoring disease (ex: simple home testing kits, sophisticated diagnostic
imaging technologies)
3. MEDICAL DEVICES- advanced instrumentation and appliances used for
medical therapy (ex: joint replacements, implantable defibrillators, &
pacemakers). Also includes drug delivery devices (ex: syringes, infusion pumps,
metered-dose inhalers, & trans-dermal patches)
4. MEDICAL SUPPLIES-commodity, high-volume supplies (ex: surgical gowns &
gloves)
5. DURABLE MEDICAL EQUIPMENT-Reusable products for health-related use
in the home (ex: walkers, wheelchairs, oxygen equipment, prosthetics, & hospital
beds)
General Spectrum of Healthcare Settings - ANSWER-1. HOME-BASED
CARE-Patients/consumers, their families & friends; home health nurses & aides
, 2. PRIMARY CARE (Checkups & General Health Issues)-OB/GYN,
Family/general practitioners, internists
3. SECONDARY CARE (Specialized Outpatient Consults)-specialists
4. TERTIARY CARE (Inpatient)-Community hospitals; Academic medical centers;
Skilled nursing facilities
5. END-STAGE CARE-Skilled nursing facilities; Hospitals; Hospices
The Pharmaceutical Industry - ANSWER-Global Pharmaceutical Industry- $950
billion in annual revenue
Pharmaceutical sales are highest- U.S., Western Europe, & Japan
U.S accounts for roughly- 1/2 of the world's pharmaceutical revenues
Because of lack of standardization at the international level, companies must
overcome a range of regulatory hurdles in order to obtain approval to market
their products in each country/region.
Factors Influencing Growth - ANSWER-Two Factors:
1. POPULATION GROWTH
2. INCREASING LIFE EXPECTANCY
Both increase the number of elderly persons in the United States.
Senior citizens become candidates for drug therapies & increased prescription
use.
Senior citizens consumed over 3x as many medication as people under the age
of 65 yrs old.
Technology - ANSWER-Joining with Genomic companies to specialize in gene
research, genetically-altered drugs, & molecular biology.
Answers|Graded A
Job Description of Pharmaceutical Sales Rep. - ANSWER-provide valid, proven,
R&D-based information about the company's medications so physicians can then
utilize this information and apply it in their medical practices.
Selling as a Pharmaceutical Sales Rep. - ANSWER-has to initiate, establish, and
then maintain a relationship with a physician.
Range of Health Products - ANSWER-1. PHARMACEUTICALS-medicines &
vaccines for human & animal use. Products may have a brand name or generic,
and may be prescription or over-the-counter.
2. DIAGNOSTIC-equipment & supplies used in screening, detecting, &
monitoring disease (ex: simple home testing kits, sophisticated diagnostic
imaging technologies)
3. MEDICAL DEVICES- advanced instrumentation and appliances used for
medical therapy (ex: joint replacements, implantable defibrillators, &
pacemakers). Also includes drug delivery devices (ex: syringes, infusion pumps,
metered-dose inhalers, & trans-dermal patches)
4. MEDICAL SUPPLIES-commodity, high-volume supplies (ex: surgical gowns &
gloves)
5. DURABLE MEDICAL EQUIPMENT-Reusable products for health-related use
in the home (ex: walkers, wheelchairs, oxygen equipment, prosthetics, & hospital
beds)
General Spectrum of Healthcare Settings - ANSWER-1. HOME-BASED
CARE-Patients/consumers, their families & friends; home health nurses & aides
, 2. PRIMARY CARE (Checkups & General Health Issues)-OB/GYN,
Family/general practitioners, internists
3. SECONDARY CARE (Specialized Outpatient Consults)-specialists
4. TERTIARY CARE (Inpatient)-Community hospitals; Academic medical centers;
Skilled nursing facilities
5. END-STAGE CARE-Skilled nursing facilities; Hospitals; Hospices
The Pharmaceutical Industry - ANSWER-Global Pharmaceutical Industry- $950
billion in annual revenue
Pharmaceutical sales are highest- U.S., Western Europe, & Japan
U.S accounts for roughly- 1/2 of the world's pharmaceutical revenues
Because of lack of standardization at the international level, companies must
overcome a range of regulatory hurdles in order to obtain approval to market
their products in each country/region.
Factors Influencing Growth - ANSWER-Two Factors:
1. POPULATION GROWTH
2. INCREASING LIFE EXPECTANCY
Both increase the number of elderly persons in the United States.
Senior citizens become candidates for drug therapies & increased prescription
use.
Senior citizens consumed over 3x as many medication as people under the age
of 65 yrs old.
Technology - ANSWER-Joining with Genomic companies to specialize in gene
research, genetically-altered drugs, & molecular biology.
