WGU C712 Marketing Fundamentals EXAM Questions and Answers 1.Which actions represent the facilitating functions of marketing? ANS Standard- izing
and grading
2.An outdoor clothing company is revising its marketing plan and wants to emphasize sales promotion strategies.
Which goal of this marketing plan is considered strategic? ANS Enhance dealer
effectiveness
3.What is an advantage of using first-mover strategy? ANS Companies capture the
greatest market share.
4.The owner of a sandwich shop is trying to increase business. There is a
grocery store with a deli nearby. The sandwich shop owner decides to advertise by
using flyers at area schools and businesses. Which type of competition does this illustrate? ANS Indirect
5.A new morning drive radio show is looking for a way to get attention in its market with a series of outrageous stunts.
Which two social media platforms should the radio station use to generate viral
content?
Choose 2 answers ANS A video sharing website to spread the station's content to
users outside of its local listening area | An online social networking website to
enable users to send and read messages about the radio station's stunts
6.A florist seeks to increase revenue from weddings. The owner has decided that paying an Internet search engine to optimize its placement in search results will bring more traffic to the florist's website.
Which content aspect of social media marketing will help this strategy? ANS Tar- geted keywords
7.A medical device manufacturer is creating strategies to sell its complex product. The product needs to be demonstrated and exhibited for maximum effectiveness.
Which aspect of social media will support this company's strategy? ANS Imple- mentation of QR codes .Which two important aspects does a social media marketing plan docu- ment in
writing?
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