Exam (elaborations)
APR 241 Liberty University -APR 241 Final with verified answers
- Course
- APR 241
- Institution
- Liberty University
APR 241 FinalHow do you create great advertising? resonance, relevance resonance attention/wow, can be visual, verbal, the idea, or a synergy, can be informational or transformational relevance ads must be relevant to the strategy creative strategy (lecture definition) -the bas...
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