Hierbij de gehele leerbundel voor het vak Interculturele Competenties (wat ook wel Business Communication genoemd wordt), wat aan de tweedejaars student Commerciële Economie aan Avans Hogeschool te Breda gedoceerd wordt. In deze bundel komt het gehel boek aan bod, als mede de modellen, oefenvragen...
, Inhoudsopgave
1. Wat is cultuur.....................................................................................................................................2
2. Waar komt cultuur vandaan...............................................................................................................3
3. Culturele identiteit.............................................................................................................................5
4. Het meten van cultuurverschillen.......................................................................................................6
4.1 Model van Hall..............................................................................................................................6
4.2 Model van Kluckhohn...................................................................................................................7
5. Model van Hofstede...........................................................................................................................9
5.1 Machtsafstand..............................................................................................................................9
5.2 Individualisme vs collectivisme.....................................................................................................9
5.3 Feminiteit tegenover masculiniteit.............................................................................................10
5.4 Onzekerheidsvermijding tegenover onzekerheidsacceptatie.....................................................10
5.5 Lange- of korte termijngerichtheid.............................................................................................10
5.6 Hedonisme tegenover soberheid................................................................................................11
6. Model van Lewis...............................................................................................................................12
6.1 Linear-Active culturen.................................................................................................................12
6.2 Reactive culturen........................................................................................................................13
6.3 Multi-Active culturen..................................................................................................................13
7. Culturele aspecten van communicatie.............................................................................................14
7.1 Culture shock..............................................................................................................................14
7.2 Model van Bennett.....................................................................................................................15
7.2.1 Etnocentrische fases uit het model van Bennett.................................................................16
8. Effectief communiceren met andere culturen..................................................................................18
8.1 Culture shock herkennen............................................................................................................18
8.2 Interculturele sensitiviteit vergrotten middels Bennett..............................................................19
8.3 Vergroten van interculturele sensitiviteit middels perspectieven..............................................19
8.4 Het 4A-model..............................................................................................................................20
9. Herkennen van verborgen culturele communicatie.........................................................................21
9.1 Communicatiestijlen...................................................................................................................21
9.2 Verborgen machtsbronnen.........................................................................................................22
10. Omgaan met culturele conflicten...................................................................................................24
10.1 De culturele dialoog..................................................................................................................25
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