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INSTRUCTORS SOLUTION MANUAL FOR MARKETING STRATEGY AND COMPETITIVE POSITIONING 7TH EDITION BY GRAHAM HOOLEY, BRIGITTENICOULAND, JOHN M RUDD, NICK LEE$18.49
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, INSTRUCTORS SOLUTION MANUAL FOR MARKETING
STRATEGY AND COMPETITIVE POSITIONING 7TH EDITION BY
GRAHAM HOOLEY, BRIGITTENICOULAND, JOHN M RUDD,
NICK LEE
Chapter 11 Competing through the evolving marketing mix 83
Chapter 12 Competing through innovation 88
Chapter 13 Competing through superior service and customer relationships 93
Part 5 Implementing the strategy 101
Chapter 14 Strategic customer management and the strategic sales organisation 102
Chapter 15 Strategic alliances and networks 108
Chapter 16 Strategy implementation and internal marketing 114
1
,Chapter 17 Corporate social responsibility and ethics 122
Part 6 Conclusions 129
Chapter 18 Marketing in the twenty-first century 130
2
, PART 1
Marketing strategy
3
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