Summary
Summary SWOT analysis of a Petrol Station
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A SWOT Analysis of a Petrol or Fuelling station
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By: mcarnell • 3 year ago
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Strengths Oncoming traffic increases amount of people passing through the area especially between
work hours. People also tend to make use of business that are convenient to their situation
this why more people tend to use businesses closer to their job.
MAAN plans to start biothermal plant on or near site to produce electric energy (electric
fuels) in preparation for when hybrid cars become dominant on the road.
Car Wash, by having one on site the business becomes more appealing to the consumers as
there is more then one service being offered.
Coinvent store and restaurant that MAAN will form a strategic alliance which will bring value
to the business as they will be already established business and will therefore already have a
brand and customer loyalty.
MAAN will ensure that our employees are able to achieve the customers’ needs are fulfilled
and will ensure that our business culture and values of the business are upheld.
Truck drivers will find convince in the petrol station as it is in between their destinations.
Economic self-sufficiency; fuel is considered a basic need for vehicle owners and there for
must in someway make use of the product line.
Lower operational cost hybrid car plug in ports are made to be a once-off investment.
Weaknesses
High competition with in the area due the traffic density
Competitors has a stronger brand and through that a stronger customer base and customer
loyalty.
Shareholders are more likely to invest their money into competitors because other petrol
stations are more accountable and have track records that are more valuable.
Maintenance costs are high as operates with highly flammable equip and substances.
There are environmental issues surrounding the petroleum industry as it takes a lot of fossil
fuels
MAAN is only found in one location therefore can only be made accessible by a certain
group of people and not all public members are made aware of the station
MAAN is not a household name and therefore there is no strong customer loyalty.
The initial instalment cost of hybrid plug in ports is extremely high and requires a large
amount of capital.
Opportunities
The Plot of land allows for expansion of new opportunities and could potentially lead to
many strategic alliances and through the external profits can be made from rent.
Biothermal energy will decrease the month amount spent on electricity, the business could
as earn money off this concept as they will be putting money into the grid.
Due to biothermal energy and already established electric fuel stations we will be able to be
the first brand to enter the market.
Employing of creative thinkers will increase the brand development and brand management.
Threats
Flammable liquids may result in fires
Special permits needed to be acquired in order ensure that the ground is safe and that the
building plans are up to standard this may cost the business large sums of money and
acquiring building plans usually takes a long period of time to obtain.
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