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De officiele gedragsbeïnvloeding collegebundel
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De gedragsbeïnvloeding college bundel voor de psychologie minor
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,InhoudsopgaveFlits college aantekeningen............................................................................................................................ 3
theorie..................................................................................................................................................................3
Gedragsbeïnvloeding aantekeningen.............................................................................................................. 4
College 1 designproject 02-02-23.........................................................................................................................4
College 2, 07-02-23..............................................................................................................................................5
Cialdini wetenschappen van het overtuigen...................................................................................................5
College 3, 14-02-23..............................................................................................................................................8
Klassieke onderzoeken over automatisch gedrag en heuristieken..................................................................8
College 4, 21-02-23............................................................................................................................................11
Literatuurstudie gedragsverandering & CASI (communicatie activatie strategie).........................................11
College 5, 07-03-23............................................................................................................................................15
Literatuurstudie UVA CASI 2/2.......................................................................................................................15
College 6, 14-03-23............................................................................................................................................17
Consistentie, principe van Cialdini.................................................................................................................17
Periode 4..................................................................................................................................................... 19
College 1, 18-04-23............................................................................................................................................19
beïnvloeding en ethiek..................................................................................................................................19
College 2, 25-04-23............................................................................................................................................20
Prototype, testing & online invloed...............................................................................................................20
College 3, 09-05-23............................................................................................................................................22
Pre-suasion....................................................................................................................................................22
College 4, 16-05-23............................................................................................................................................23
Nieuwsgierigheid en plakfactor.....................................................................................................................23
, Flits college aantekeningen
theorie
Systeem 1 (reptielenbrein)
Kernwoorden: snel, onbewust, automatisch, alledaagse beslissingen, gevoelig voor fouten.
Systeem 2
Kernwoorden: langzaam, bewust, moeite, complexe beslissingen, betrouwbaar
Mensen zijn selectief nieuwsgierig. Er is geen spraken van algemene nieuwsgierigheid enkel aandacht
voor dingen die we al kennen. (persoonlijk relevant)
Motivatie om na te denken wordt bevorderd door voorkennis en een kleine kenniskloof. Hoe vloeiend
we informatie verwerken beïnvloed hoe we naar die kennis kijken.
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