ESB 60 Practice Final Exam Study Guide Questions And Answers
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Course
Esb
Institution
Esb
T/F Trademark licensing is used for brand names, logos, or slogans - ️️True
This segment describes the benefits to customers based on their wants or needs and how they use the product - ️️Behavioral
T/F Trade secret licensing must be registered with the gov - ️️True
T/F The des...
ESB Practice Exam
T/F Trademark licensing is used for brand names, logos, or slogans - ✔ ✔ True
This segment describes the benefits to customers based on their wants or needs and how they use the
product - ✔ ✔ Behavioral
T/F Trade secret licensing must be registered with the gov - ✔ ✔ True
T/F The design thinking process places a high emphasis on developing customer empathy - ✔ ✔ True
T/F The design thinking process aims to develop solutions to problems - ✔ ✔ True
You want to buy a gift shop in a popular location within a large town. Which three factors will help you
determine if the business opportunity is viable? - ✔ ✔ - Financing requirements
- Revenues and cost
- Market Size
T/F Affiliate sales programs offer commissions to companies who sell their products - ✔ ✔ True
Which two marketing platforms are examples of owned media - ✔ ✔ - Websites
- Blogs
What does a CFO (chief financial officer) do? - ✔ ✔ Creates budgets and financial strategies
, Which two services does direct distribution provide that fulfilment centers do not - ✔ ✔ - Product
marketing
- Product manufacturing
T/F The design thinking process aims to develop a product based on the designer's needs - ✔ ✔ False
T/F Fixed cost are expenses that have to be paid by the company, regardless of changes in revenue - ✔
✔ True
T/F An S corp, is suitable for internal companies with at least 100 shareholders - ✔ ✔ Flase
T/F Variable cost depend on the increase or decrease in the amount or services a product has sold - ✔
✔ True
T/F Value engineering changes the purpose of the product - ✔ ✔ False
What is the fist step in forming a product/ market fit hypothesis - ✔ ✔ - Determine who the target
customer is
You need to invest in a business that has a simple transactions, low inventory cost, and fast, free,
product delivery - ✔ ✔ A business that sells digital product
T/F A non profit org. is taxed - ✔ ✔ False
T/F Copyright licensing is required for material in the public domain - ✔ ✔ False
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