100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Oefentoets grondslagen van de marketing hfst 7,8,12,13,14,15 $0.00

Exam (elaborations)

Oefentoets grondslagen van de marketing hfst 7,8,12,13,14,15

7 reviews
 872 views  69 purchases
  • Course
  • Institution
  • Book

Een oefententamen van 40 vragen en antwoorden Vak: Marketing Cluster: B Hoofdstukken: 7,8,12,13,14,15 Afgestudeerd dus gratis, Succes Orm'ers

Preview 1 out of 9  pages

  • June 6, 2019
  • 9
  • 2018/2019
  • Exam (elaborations)
  • Questions & answers

7  reviews

review-writer-avatar

By: rickhendriksen69 • 1 year ago

review-writer-avatar

By: harveyjohnson • 3 year ago

review-writer-avatar

By: sjecal • 7 months ago

review-writer-avatar

By: irmatbkvc • 4 year ago

review-writer-avatar

By: nadinezwarthoed • 4 year ago

review-writer-avatar

By: bertwesterhof • 4 year ago

review-writer-avatar

By: dylanvermeulen26 • 5 year ago

avatar-seller
Marketing Oefentoets H7, 8, 12, 13, 14, 15
Hoofdstuk 7
1. Hoe wordt een product door marketeers beschreven?
a) Bundle of services
b) Tastbaar voorwerp
c) Bundle of benefits
d) Benefit maker


2. Van welke dimensie van het assortiment is de definitie: “het totaal aantal artikelen dat een
bedrijf in al zijn productgroepen verkoopt.”?
a) Breedte
b) Diepte
c) Lengte
d) Consistentie


3. Hoe worden producten genoemd die consumenten niet kennen of alleen kopen wanneer het
echt nodig is?
a) Convenience products
b) Shopping products
c) Specialty products
d) Unsought products


4. Hoe noem je het uitbreiden van het assortiment met producten die binnen de huidige
marges vallen?
a) Line filling
b) Line stretching
c) Line pruning
d) Two-way-stretch


5. Wat is de juiste volgorde van de productlevenscyclus?
a) Introductiefase, snelle groeifase, volwassenheidsfase, afnemende groeifase,
neergangsfase
b) Introductiefase, volwassenheidsfase, snelle groeifase, afnemende groeifase,
neergangsfase
c) Introductiefase, snelle groeifase, afnemende groeifase, volwassenheidsfase,
neergangsfase
d) Snelle groeifase, volwassenheidsfase, afnemende groeifase, snelle groeifase,
neergangsfase


6. Welke onderstaand begrip is geen pijler van relatiemarketing?
a) Productkwaliteit
b) Lange termijnoriëntatie
c) Maatwerk
d) Garantievoorwaarden

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller douwe_mulders96. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $0.00. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

64438 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
Free  69x  sold
  • (7)