Exam (elaborations)
Marketing Management (Kotler) - Ch 3 Collecting Information and Forecasting Demand
- Course
- Institution
What are the components of a modern marketing information system (MIS)? - answer-MIS has 3 components: (a) marketing research system, (b) marketing intelligence system and (c) internal records system. What is a marketing information system? - answer-Consists of people, equipment, and procedures...
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