CCI 150 FINAL EXAM Lisa Gary UT Exam Update (Latest Qs and As).
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CCI 150 FINAL EXAM Lisa Gary UT Exam Update (Latest Qs and As).CCI 150 FINAL EXAM Lisa Gary UT Exam Update (Latest Qs and As).CCI 150 FINAL EXAM Lisa Gary UT Exam Update (Latest Qs and As).
CCI 150 FINAL EXAM Lisa Gary UT Exam Update (Latest Qs and As)
1.The basic communication model (Shannon and Weaver) begins with the sender of the message, who makes a decision to communicate. What does the sender do next after that? - Correct answer Encoding and Transmission
2.You are suddenly transported in time back to the year 1916 and are visiting a university. You hear a group of students telling jokes you find racist, sexist and offensive, yet they are all laughing. This is an example of: - Correct answer Temporal
Context
3.Why did the 1960 Nikon/Kennedy presidential debate call attention to nonverbal communication? - Correct answer all of the above are true
4.In class we learned that different cultures have different types of nonverbal communication. Which of these terms have to do with movement, the idea that how we walk, gesture, etc. Sends a message? - Correct answer Kinesics
5.According to lecture and textbook, many Americans worried about media effects in 1938 because? - Correct answer a radio broadcast "the war of the worlds" caused people to panic, believing Martians had attacked earth.
6.Face saving means ____ and the culture most likely to practice face saving is _____ - Correct answer not embarrassing someone/ collectivist
7.Credit for showing up and listening: We discussed research conducted on college students to evaluate how they listen in class, researchers would ring a bell to stop class and then ask what students were thinking about at that moment. Which of the following is true? - Correct answer at any given time, about 20% are paying attention and about 12% are actively listening
8.We saw a video about a man whose research revealed that television consumption causes people to be more fearful than those watch less TV (mean world syndrome) Who was he? - Correct answer George Gerber
9.True or False? The true meaning of language is not the worlds themselves. The true meaning of language is in the people who say the words. - Correct answer true
10.In applied info science, Boolean operators (also called logical operators) what are they? - Correct answer Words like and or not used in an internet search to get better results
11.In applied research, this group is best known for its work with newspapers and magazines? - Correct answer ABC (Audit Bureau of Circulation)
P a g e 1 | 8 12.True or False? When a researcher used random (probability) sampling and does a good job of getting that sample, then every person within that population has an equal chance of being chosen to participate. - Correct answer true
13.True or False? Portable people meters are somewhat more accurate than TV-top monitoring devices because they record TV consumption that happens away from home. - Correct answer true
14.True or False? Despite the name of the profession, public relations practitioners actually have no duty to act in the public interest. Their loyalty lies strictly with their employer. - Correct answer false
15.The book identifies six factors you can use to evaluate survey research to see if the results are legitimate/valid. Why would you consider when a survey was conducted and who paid for it? - Correct answer Events may change respondent's opinions and results could be influenced by the person/organization who commissioned the survey.
16.In class we saw an example of an exit poll used in the 2000 presidential election. What was the last question on that survey? - Correct answer what is your income
17.What is the AD council? - Correct answer Nonprofit that produces PSA's for other nonprofits
18.Which of the following are parts of an objective statement in advertising - Correct answer Audience and amount change and task and time frame (both A & B)
19.At its most basic level, public relations involves? - Correct answer managing relationships
20.According to what you learned in class, local news media like national and international stories best when they can do this with them: - Correct answer localize them
21.What is a news hole? - Correct answer the space left for news once the advertising is
placed in a newspaper or magazine
22.What determines the size of a newspaper on an average day? - Correct answer the number of advertisements sold for that edition
23.In television, what does the word "affiliate" typically mean, according to book and lecture? - Correct answer the local stations that are affiliated with the major networks
24.A newspaper chain will often group its papers together by region to cut costs and operate more efficiently. The term for this is: - Correct answer clustering
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