SMAD 150 Final Questions and Verified Answers | Passed | A+

Westinghouse Electric company, which began as a maufactuer of railroad and air brakes in Pittsburgh in 1886, bought which television network in 1995 when it decided to change its line of business. : CBS In 1999, Viacom announced a merger with which television business? : CBS How concentrated is media : There are five media corporations Mergers in the media : powerful media companies merge with other large companies to create on huge one to be more successful Horizontal mergers 2 : One company buys another company of the same type; increases outlets for the same product. Example: Clear channel radio stations. Vertical mergers : One company buys suppliers and/or distributors; integrates production and distribution. Example: Viacom, Paramount Picture, MTV, Nickelodeon Conglomerate : Media company buys a combination of other media companies and/or companies in a non media business benefits of localism : Shared power involves more people in decision making and better serves the public interest.