Alle rijtjes, modellen, theorieën en losse feiten gesorteerd. Plus tentamenvoorbereiding waarin te zien is welke modellen of theorieën je bij welk onderdeel van online marketing moet gebruiken. Ook staan er antwoord structuren die kunnen helpen bij het formuleren van de open vragen.
MARKETING
TENTAMENVOORBEREIDI
NG
INHOUDSOPGAVE
Modellen.................................................................................................................................................................................................................3
Ontstaan van marketing.................................................................................................................................................................................8
Nieuwe marketingvormen..............................................................................................................................................................................8
Cross-channeling in gebruik............................................................................................................................................................................8
Customer experience model rijtje..................................................................................................................................................................8
Web indeling.................................................................................................................................................................................................10
Sociale media type........................................................................................................................................................................................10
Social media marketing vormen...................................................................................................................................................................10
Vormen van emailmarketing........................................................................................................................................................................11
Manieren van webvertising..........................................................................................................................................................................11
type webvertising.........................................................................................................................................................................................11
Te testen aan de hand van...........................................................................................................................................................................13
Extra Theorie.................................................................................................................................................................................................13
Social media plan..............................................................................................................................................................................................14
Te testen aan de hand van...........................................................................................................................................................................14
Extra Theorie.................................................................................................................................................................................................14
Vormgeven aan de hand van........................................................................................................................................................................15
Extra Theorie.................................................................................................................................................................................................15
Aan de hand van...........................................................................................................................................................................................16
Aan de hand van...........................................................................................................................................................................................16
Moment van benaderen kiezen.......................................................................................................................................................................16
NAAM MODEL DOEL
Klantenpiramide Bepalen welke klanten
belangrijk zijn.
Toegepaste strategie hanteren.
Piramide van Media: commercials
influencers en Social influencers: mensen met
ambassadors groot publiek
Brand ambassadors: mensen
die het aan hun persoonlijke
vrienden/ familie vertellen.
Mensen worden beinvloed
door het gedrag van anderen.
Marktpenetratie
Productontwikkeling
Diversificatie
Market Development
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