9.4/10 Critical Review Essay of Health Communication (Communication Science: Persuasive Communication))
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Course
77643SP05Y (77643SP05Y)
Institution
Universiteit Van Amsterdam (UvA)
This critical review of health communication exam scored an impressive 9.4/10. It offers valuable insights, ideas, and carefully selected language that can serve as a beneficial reference for students aiming to excel in this particular section of their examination in health communication of Communi...
This critical review assignment will be applied to the following paper from
Storytelling:
Murphy, S.T., Frank, L.B., Chatterjee, J.S., & Baezconde-Garbanati, L. (2013). Narrative
versus non-narrative: The role of identification, transportation and emotion in
reducing health disparities. Journal of Communication, 63(1), 116-137.
Graaf, A. D., Sanders, J., & Hoeken, H. (2016). Characteristics of narrative interventions and
health effects: a review of the content, form, and context ofnarratives in health-related
narrative persuasion research. Review of Communication Research, 4, 88-131.
Critical Review Answer Sheet
Problem analysis: description (15 points)
Murphy and colleagues (2013) designed an experiment to compare the effect
variations between narrative and non-narrative interventions. By executing regression
analysis, it is worth noting that Murphy and colleagues (2013) found that either negative
or positive emotional responses to the narrative intervention negatively and
significantly predict the attitudes toward the Pap test (the relevant standardized beta
coefficients refer to -0.09, p < .05 for negative emotion, -0.10, p < .05 for positive
emotion). Moreover, according to Murphy and colleagues (2013), both positive and
negative emotional responses marginally predict the change in behavioural intentions
(standardized beta coefficients for both negative and positive emotions are 0.01,
p > .05). These mean that emotional arousal has no effect or even inhibits narrative
persuasion, that is, they fail to find evidence about the effect of emotional responses on
change of behavioural intentions.
This finding is somewhat contradicting claims made by Graaf and colleagues
(2016) who found that narratives with high emotional descriptions have better
persuasive effects than narratives with low expressed emotions by reviewing the
literature about how content characteristics are associated with persuasive effects.
Specifically, Graaf and colleagues (2016) also demonstrate that the strength of
emotional descriptions can be generated by different argument types embedded in the
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