VISION
BELIEF
CAUSE
DRIVES DECISION
PROVIDES CONTEXT
PURPOSE
FINDING = DISCOVERY, NOT INVENTION
FILTER: DECISION MAKING
FROM LOOKING BACK ENERGY MOTIVATES
by CHARISMA CHARISMA INSPIRES
NEED: CLARITY to INSPIRE COMMANDS LOYALTY
>> PRODUCTIVE
EMPLOYEES
>> INNOVATIVE
WHY 1. VISION
LEADERSHIP MUST HAVE 2. COMMUNICATION
==> INSPIRE ACTION
INNOVATORS
LEADER ATTRACTS
EARLY ADOPTERS
DREAMERS
VISIONARIES
DIFFUSION of INNOVATIONS
OPTIMISTS (Everett Rogers)
WHY-TYPES
SEE FUTURE INNOVATORS
CHANGE INDUSTRIES
IDEA GENERATORS
FRONT MEN
PERSONIFY THE WHY AGGRESSIVELY PERSUE NEW IDEAS + PRODUCTS
CEO FOCUS ON HOW, NOT OUTSIDE MARKET ATTRACTED BY CHARISMA + VISION
CONNECTING => GOOSE BUMPS
CHALLENGE OTHERS
NEVER CHANGE
TRUST THEIR GUT / INTUITION
PAY PREMIUM / INCONVENIENCE
ACTION
PRINCIPLES EARLY ADOPTERS
VALUES NO IDEA GENERATORS!
INFRASTRUCTURE ATTRACTED BY CHARISMA + VISION
NEED: DISCIPLINE APPRECIATE ADVANTAGE NEW IDEAS + PRODUCTS
LIVE IN HERE & NOW SEE POTENTIAL
HOW GET THINGS DONE
SYSTEMS TAKE RISKS
BUILD STRUCTURES
HOW-TYPES PROCESSES TRUST THEIR GUT / INTUITION
BACKGROUND MEN (MOST PEOPLE)
PAY PREMIUM / SOME INCONVENIENCE
MOST SUCCESSFUL ENTREPRENEURS
Golden Circle CFO + COO EARLY MAJORITY
CAN CHANGE PRACTICAL => RATIONAL
BOOK: SLIGHTLY COMFORTABLE with NEW
MISSION STATEMENT IDEAS
"START WITH WHY" PRODUCTS
SAY + DO
HOW GREAT LEADERS NEED RECOMMANDATIONS
PROOFS 'WHY'
INSPIRE EVERYONE CULTURE
TO TAKE ACTION LATE MAJORITY
SYSTEMS PRACTICAL => RATIONAL
NEEDS: CONSISTENCY
NOT COMFORTABLE WITH NEW IDEAS + PRODUCTS
- Simon Sinek - PROCESSES (MAJORITY EMPLOYEES)
NEED RECOMMANDATIONS
CULTURE
WHAT LAGGARDS
HIRE
PRODUCT
RESULTS
SERVICE
MARKETING
PR
= YOU ALREADY KNOW
AUTHENTICITY HAPPENS GOLDEN CIRCLE = IN BALANCE
YOU BELIEVE EVERYTHING YOU SAY + DO
CELEBRITIES
FEELING
YES:
BRAIN CONTROLS DECISION MAKING
NO: LANGUAGE
= FEELING PROTECTION
==> NO EXPLORATION
==> NO EXPERIMENTATION
TRUST NO ==> NO RISK TAKING
==> NO ADVANCEMENT IN SOCIETY
==> SELF INTEREST = MOTIVATION
from WHAT you CAN'T SEE
WHAT + HOW CONSISTENT with WHY
WHAT THEY DO EFFECTIVELY PROVES WHY THEY ARE FOUNDED
1. CELERY
SUPERMARKET: WHY = HEALTY FOODS
TESTS celery, rice milk, Oreos, M&Ms
FOUNDER/LEADER HIT by BUS, CONTINUE to THRIVE @ SAME PACE?
2. SCHOOL BUS
CHALLENGE = KEEPING FOUNDING VISION ALIVE
GOAL: ATTAIN / REACH
TANGIBLE
ACHIEVEMENT ACHIEVEMENT
CLEARLY DEFINED
VS MEASUREABLE
FEELING
SUCCESS SUCCESS STATE of BEING
CLEAR WHY
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller MacTheKnife. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.67. You're not tied to anything after your purchase.