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Samenvatting Leisure Experience and the city Tentamenvoorbereiding
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LEISURE EXPERIENCEAND THE CITY
Uit de literatuur alleen de hoofdlijnen kennen, geen details
14 meerkeuze (28 punten) > soms over artikelen
6 open vragen (72 punten) > 1 over elk college
INHOUDSOPGAVE
COLLEGE 1: Leisure Impact: Past and present........................................................................................................................................................3
Ontstaan van leisure...........................................................................................................................................................................................3
Fase 1..............................................................................................................................................................................................................3
Fase 2..............................................................................................................................................................................................................3
Fase 3..............................................................................................................................................................................................................4
Fase 4..............................................................................................................................................................................................................5
COLLEGE 2: Leisure Impact: Policy making.............................................................................................................................................................6
De creatieve stad................................................................................................................................................................................................6
Creatieve economie........................................................................................................................................................................................6
Richard florida.....................................................................................................................................................................................................6
Zegt: Quality of place op stedelijk niveau......................................................................................................................................................6
Zegt: Quality of place op buurt of wijk-niveau...............................................................................................................................................6
John Urry.............................................................................................................................................................................................................7
Co-presence....................................................................................................................................................................................................7
Drie redenen waarom de creatieve klasse zich aangetrokken voelt tot het stadsleven...............................................................................7
Leisure is op 3 manieren verbonden aan de creatieve economie.....................................................................................................................7
Leisure Impact....................................................................................................................................................................................................8
Leisure sector & overheidsbeleid...................................................................................................................................................................8
1. Maatschappelijke kwaliteit.........................................................................................................................................................................8
2. Economische ontwikkelingen.....................................................................................................................................................................8
3. Ruimtelijke kwaliteit...................................................................................................................................................................................9
COLLEGE 3: Leisure Impact: Sport events.............................................................................................................................................................10
Kwartiermaker..............................................................................................................................................................................................10
Aanjagers......................................................................................................................................................................................................10
Belevenismaker............................................................................................................................................................................................10
Casus in rotterdam........................................................................................................................................................................................10
Casus voor de sportsector............................................................................................................................................................................11
Kosten-baten analyse grootschalige sport evenementen................................................................................................................................11
De baten.......................................................................................................................................................................................................11
Niet economische effecten...........................................................................................................................................................................11
,COLLEGE 4: Leisure Impact: Introducing Place Branding.....................................................................................................................................12
1. City place marketing.....................................................................................................................................................................................12
City marketing is een strijd om de 4 B's.......................................................................................................................................................12
marketing mix...............................................................................................................................................................................................12
2. Citybranding..................................................................................................................................................................................................12
Hospers: noemt 4 typen om je te kunnen branden.....................................................................................................................................13
Vrijetijdsmanager die in de citymarketing of branding werkt probeert om de doelgroep te.....................................................................13
COLLEGE 5: Place Branding & Beeldvorming........................................................................................................................................................14
Mental map......................................................................................................................................................................................................14
Manieren om je mental map op te bouwen:...............................................................................................................................................14
Tourist gaze.......................................................................................................................................................................................................15
City marketing strategie...............................................................................................................................................................................15
COLLEGE 6: Place Branding & Stakeholder Management....................................................................................................................................16
Stakeholder management................................................................................................................................................................................16
Klanten – Stakeholders.................................................................................................................................................................................16
Posities- interests.........................................................................................................................................................................................16
CASUS................................................................................................................................................................................................................17
Stakeholder model........................................................................................................................................................................................17
Mapping van stakeholders...........................................................................................................................................................................17
Mapping van casus.......................................................................................................................................................................................18
Begrip................................................................................................................................................................................................................20
Uitleg.................................................................................................................................................................................................................20
EXTRA................................................................................................................................................................................................................20
Man...................................................................................................................................................................................................................23
Wat hij zegt.......................................................................................................................................................................................................23
, COLLEGE 1: LEISURE IMPACT: PAST AND PRESENT
ONTSTAAN VAN LEISURE
FASE 1
rond 1850: Revolutie start in engeland
rond 1860: Door naar belgië
rond 1890/1900: Door naar Nederland en Frankrijk
In deze periode is iedereen nog ambachtsman of boer en start er een elitair publiek te vormen. Er komt een scheiding tussen klassen.
Er was geen vrije tijd voor de arbeidsklasse want zij hadden geen tijd om niks te doen. Alleen opstaan, werken en dan weer slapen. Enkel
op zondag rust, maar dan gingen ze bewust rust houden en niet iets van leisure doen.
Ze hadden ook niet genoeg geld om nog wat extra’s uit te geven.
Áls er vrijertijd werd uitgeoefend zag het er uit als drank en feest (misschien rond een bepaalde feestdag)
FASE 2
Tussen 1850 en 1920
Men ging ergens anders werken dan waar ze woonden. Van de boerderij af en naar de fabriek.
Aantal boeren nam af, aantal arbeiders namen toe.
Ze hadden woontijd en werktijd.
Werken om te kunnen leven, net genoeg geld hebben, thuis gingen ze voor de kinderen zorgen en rusten, de volgende dag weer opnieuw.
Ze hebben iets van 8-9 kinderen en ze wonen in de buurt van de fabriek.
De klassenmaatschappij ontwikkelde zich verder.
Je hebt de klassen:
- kapitalisten
- grootgrondbezitters
- moderne burgerij (middenstanders)
- loonarbeiders
- boeren
Kapitalisme = diegene die het geld bezitten. In deze tijd waren dat de fabrieken, machines en grond.
De kapitalist zit lekker thuis en ontvangt het geld.
Er ontstaat dus een groep die vrijetijd en geld hebben.
Door die mensen met grote kapitalen ontwikkeld de stad van middeleeuws naar modern.
- Aanleg stedelijke boulevards (denk aan Parijs)
- In deze nieuwe stad ging de 'moderne' burgerij , de adellijke leefstijl imiteren
- Eerste publieke plekken in/rondom de stad gericht op vrije tijd.
Men gaat zijn geld laten zien en dus meer naar theaters en terrassen en willen gezien worden. Dus er werden in steden ook veel grote
boulevards aangelegd waar men lekker over kon flaneren. Vroeger waren er kriebelige kleine steegjes. Succesvolle steden kregen veel geld
waardoor ze mooie grote rechte straten aan konden leggen. Kijk naar Parijs.
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