Exam 4 SPCH 1315
3 main things to be mindful of during persuasion - ANS-1. Audience
2. Credibility
3. Argument
3 modes of artistic proofs - ANS-Ethos
Logos
pathos
3 types of audience - ANS-sympathetic, hostile, neutral
Ad hominem attack - ANS-Attacking opponent instead of argument
appeal - ANS-request made to another person with the intent of influencing them
Argument - ANS-reasoned claim supported by evidence; is a type of appeal
Argumentum ad populum - ANS-Just because a majority of ppl accept it, don't make it
true
Aristotle definition of rhetoric - ANS-the ability to see the available means of persuasion
Artistic proofs - ANS-created by the speaker themselves
Bacon definition of rhetoric - ANS-to apply reason to imagination for the better moving
of will
Begging the claim - ANS-Assumes argument writer should prove is validated w/n claim
Building credibility - ANS--Share qualifications to speak
-present evidence from reputable sources
-highlight common ground
-choose words carefully
-show respect for conflicting opinions
-Practice speech delivery
Burke definition of rhetoric - ANS-use of language as a symbolic means of inducing
cooperation in beings that by nature respond to symbols
, Central route - ANS-persuasion will likely result from a person's consideration of the
information presented in support of an advocacy
Circular argument - ANS-restates argument rather proving it
Components of rhetorical Analysis - ANS-Rhetor
Rhetorician
Text
intended audience
Desired outcome
Conditions for the central route - ANS-Topic is relevant or important and ppl can follow
argument
deductive reasoning - ANS-Making inferences or coming to conclusions based on a
general principle or law; Going from general to specific
Different methods delivery - ANS-impromptu
Manuscript
Extemporaneous
Ethical persuasion - ANS-Help audience make informed decision
research your facts
note biases
Attribute your research properly
Extemporaneous delivery method - ANS-speech is not commited to exact wording but
the speaker is thoroughly prepared
False dichotomy or Either/or - ANS-assumes only two choices
Four ways of using Body in speech - ANS-eye contact
Facial expressions
Gestures and postures
Movement
Four ways of using voice in speech - ANS-1. Volume
2. Rate
3. articulation
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