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CPP- umbrella Q&As 2024
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CPP- umbrella Q&As 2024
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CPP- umbrella Q&As 20243 P's of budgeting - ANS-Placement, Production, People
4 C's of Budgeting - ANS-1. Contingency
2. Consolidate
3. Categorize
4. Connect the Dots
CMP (cost per thousand) - ANS-the media cost of exposing 1,000 readers to viewers to
an advertising impression
contingency - ANS-- no less than 2% no more than 5% of the overall budget because if
you have less than 2% you don't have a lot of money to work with
CPP (Cost Per Point) - ANS-a simple computation used by media buyers to determine
which broadcast programs are the most efficient in relation to the target audience.
CPP and CMP - ANS-are commonly used rations when it comes to evaluating plans
and allocating budgets
CPP can be used to - ANS-- compare mediums
- compare targets
- analyze competition
- allocate budget
- budget= CPP/TRPS
droplets of umbrella - ANS-DMA
Media Umbrella - ANS-Where does your plan fit into the bigger picture for the brand?
the overall scheme
spokes of media umbrella - ANS-regional area
What does an efficient media plan do? - ANS-- reach the right customers
- an adequate # of times
- with minimum waste
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