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CAA201_ Part 3
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Exam of 5 pages for the course CSB337 Exam Revision at CSB337 Exam Revision (CAA201_ Part 3)
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CAA201: Part 31. the document that outlines the key strategy decisions and details the key execution
elements
A. brainstorming
B. big idea
C. creative brief
D. account planning - correct answer-C
2. a creative thinking technique using free association in a group environment to stimulate
inspiration
A. creative concept
B. brainstorming
C. divergent thinking
D. Proposition - correct answer-B
3. an emotional message that uses mood, ambiguity, and suspense to create a response
based on feelings and attitudes
A. soft sell
B. hard sell
C. Selling premises
D. Preemptive - correct answer-A
4. a creative concept that becomes a point of focus for communicating the message strategy
A. Big Idea
B. creative brief
C. creative strategy
D. creative side - correct answer-A
5. thought or concept in the min
A. benefit
B. concepting
C. impact
D. idea - correct answer-D
6. a benefit statement about a feature that is both unique to the product and important to the
user.
A. Unique Selling Proposition (USP)
B. endorser
C. copytesting
D. tagline - correct answer-A
7. the determination of the right message for a particular target audience that delivers the
advertising objectives.
A. creative brief
B. creative strategy
, C. message strategy
D. problem recognizing - correct answer-C
8. The person responsible for managing the work of the creative team -> Creative Director
A. True
B. False - correct answer-A
9. a ration, informational message that emphasizes a strong argument and calls for action
A. copytesting
B. soft sell
C. big idea
D. hard Sell - correct answer-D
10. a person who testifies on behalf of the product-> endoser
A. True
B. False - correct answer-A
11. frequently repeated phrases that provide continuity to an advertising campaign
A. tagline
B. slogan
C. brand name
D. Appeal - correct answer-B
12. when your commercial was so creative that you recall the Ad but not what you are selling
A. vampire creativity
B. reminder advertising
C. creative strategy
D. salience - correct answer-A
13. the appearance of the ad's printed matter
A. interlock
B. storyboard
C. spot color
D. typography - correct answer-D
14. process printers use to reduce the original color image to four halftone negatives
A. color separation
B. claymation
C. foil stampling
D. process color - correct answer-A
15. previously recorded videos, still slides, or moving film
A. visualization
B. storyboard
C. stock footage - correct answer-C
16. in TV production, assembling and editing the film after the film has been shot
A. preproduction
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