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CAA201 - Test 1, 2, 3, 4
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CAA201 - Test 1, 2, 3, 4
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CAA201 - Test 1, 2, 3, 4Câu 1: an advertising agency that manages the business between a company and the
agencies it has contracts with
A
creative boutique
B
agency of record
C
nonprofit advertising
D
brand advertising - correct answer-B
Cau 1: info that already has been compiled and published
A
strategic research
B
secondary research
C
media research
D
primary research - correct answer-b
Câu 2: The way in which consumers perceive a product in the marketplace
A
brand name
B
positioning
C
value billing
D
advertisement - correct answer-B
Câu 3: an external message creates a want or need
A
indirect advertising
B
endorsement
C
demand creation
D
commercial speech - correct answer-C
Câu 4: the owner or creator of certain types of original works have the sole right to
reproduce and distribute the work
A
,copyright
B
endorsement
C
morals
D
trademark - correct answer-A
Câu 5: an agency within an advertiser's organization that performs all the tasks an outside
agency would provide for the advertiser → Advertising Agency
T
True
F
False - correct answer-F
Câu 6: advertising or other sales representation that praises a product or service using
subjective opinions, superlatives, and similar techniques that are not based on objective fact
A
endorsement
B
testimonial
C
trademark
D
puffery - correct answer-D
Câu 7: a corporate philosophy based on ethical values
A
uniform resource locators
B
claim substantiation
C
social responsibility
D
false advertising - correct answer-C
Câu 8: communication channels, such as newspapers or television used to send messages
to large, diverse audiences
A
marketing segment
B
mass media
C
brand image
D
advertising - correct answer-B
, Câu 9: our legal right to say what we want to promote commercial activity, as defined in the
first amendment
A
comparative advertising
B
commercial speech
C
corrective advertising
D
deceptive advertising - correct answer-B
Câu 10: advertising targeted to consumers who live within the local shopping area of a store
→ Local Advertising
T
True
F
False - correct answer-T
Câu 11: A special meaning or mental representation created for a product by giving it a
distinctive name and identity
A
advertising department
B
account management
C
corporate advertising
D
brand image - correct answer-D
Câu 12: advertising that is misleading or simply untrue
A
demand creation
B
false advertising
C
indirect advertising
D
social responsibility - correct answer-B
Câu 13: agency monthly compensation based on an estimate of the projected work and its
costs
A
positioning
B
retainer
C
brand name
D
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