Exam (elaborations)
Comm 350 exam 1 study rold
- Course
- Institution
Comm 350 exam 1 study rold
[Show more]
Seller
Follow
denicetho
Content preview
Comm 350 exam 1 study rold--Know the steps in the Uses and Gratifications model: (1) social and psychological
origin of (2) needs, which generate (3) expectations of, etc., etc. - ANS-the social and
psychological origin of needs which generate expectations of the mass media and other
sources which lead to differential patterns of exposure resulting in needs gratification
and other consequences perhaps unintended ones
--Why are researchers who study this theory more interested in how or why people use
certain types of media rather than the effects the media have on people? - ANS-they
want to know what they are doing to satisfy their needs
Early studies of U&G just focused on the needs of information and entertainment.
Describe how researchers today look at media as they gratify the following needs:
information, entertainment, socialization, and identity. entertainment in U&G theory-
purely for amusement - ANS-ex of information- eCampus, weather channel
ex of personal identity- Pinterest, Tumblr
ex of socialization- Facebook
ex of entertainment- having Friends in the background while doing homework
How can "involvement" with a type of media sometimes form parasocial relationships?
What are parasocial relationships? - ANS-parasocial relationship-a sense of friendship
or emotional attachment that develops between TV viewers and media personalities
how do these para social relationships form? - people feel like they are part of show and
either connect or identify with a certain character they watch all the time
How does Maslow's hierarchy of needs help us understand Uses and Gratifications? -
ANS-people satisfy the most important needs first and then work their way up
What are both immediate and delayed gratifications? - ANS-immediate gratification-
when we want and expect our needs to be met right now
delayed gratification- A willingness to give up something now in return for something
later.
The sources of media gratification were categorized by Katz and colleagues as (1)
media content, (2) exposure to the media per se, and (3) social context. Be able to
describe each of those 3 sources. - ANS-media content- interested in the actual
information
exposure to the media per se- the medium itself satisfies some need
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller denicetho. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.31. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75632 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now