‘’Tuscany in mind’’
Business plan
Made by: Noa Kamphuis Class: 1AMTA Date: 16-05-2024.
,Preface
I would like to introduce myself; my name is Noa Kamphuis, I am 18 years old and live in the place
Borne. I follow the course Manager Entrepreneur Hospitality bilingual at the ROC van Twente in
Almelo. I Work at restaurant Jasmin Garden in Borne with great pleasure and motivation for the
hospitality industry. I write this business plan for my course and also because when I am older and
have enough experience, I want to open my own hospitality business. In this business plan you will
read what that restaurant should look like. With this business plan I want to show you that I am
ready to open my own restaurant. I want to thank you in advance for your time and effort.
2
,Contents
Preface...................................................................................................................................................2
Concept..................................................................................................................................................7
The entrepreneur...................................................................................................................................8
Curriculum vitae.................................................................................................................................8
Motivation..........................................................................................................................................9
Personal qualities.............................................................................................................................10
Test results...................................................................................................................................11
Personal Strengths/weaknesses analysis......................................................................................12
Personal motives and ambitions...........................................................................................................13
The market...........................................................................................................................................14
Political and legal developments......................................................................................................14
Economic developments..................................................................................................................15
Demographic developments.............................................................................................................16
Technological developments............................................................................................................17
Social developments.........................................................................................................................18
Catchment area....................................................................................................................................19
The demand side..............................................................................................................................19
Residents in my catchment area.......................................................................................................19
How many people are living in my catchment area?........................................................................19
What is the age category of the residents in my catchment area?..................................................20
What are the number of native citizens compared to immigrants?.............................................20
Pull- and push factors.......................................................................................................................21
Pull Factor.........................................................................................................................................21
2. Activities...................................................................................................................................21
3. Night life...................................................................................................................................21
Push factor........................................................................................................................................21
1. Shopping area...........................................................................................................................21
2. Calm and quiet..........................................................................................................................21
Target group and market segment...................................................................................................21
My business form.................................................................................................................................22
The supply side.....................................................................................................................................23
1. Intenzo Italian taste, Hengelo.......................................................................................................23
2. Il Tartufo, Borne............................................................................................................................24
3. Al Capone, Zenderen....................................................................................................................25
SWOT analysis.....................................................................................................................................26
S........................................................................................................................................................26
3
, W......................................................................................................................................................26
o........................................................................................................................................................26
T........................................................................................................................................................26
The marketing mix................................................................................................................................27
Product.............................................................................................................................................27
Opening hours..............................................................................................................................27
Shared dining................................................................................................................................27
Menu shared dining example:..........................................................................................................28
Place.................................................................................................................................................29
Presentation.........................................................................................................................................31
Moodboard restaurant.....................................................................................................................32
Moodboard dishes........................................................................................................................33
Personality............................................................................................................................................34
Promotion.............................................................................................................................................35
Flyer and business card.....................................................................................................................36
Business card................................................................................................................................36
Flyer..............................................................................................................................................37
Price......................................................................................................................................................38
Promote your business.........................................................................................................................39
How to keep my relationships in good contact....................................................................................40
Suppliers...........................................................................................................................................40
Guests...............................................................................................................................................40
Stock policy and purchase requirements..............................................................................................41
Purchase policy.................................................................................................................................41
Purchase process..............................................................................................................................42
My suppliers.....................................................................................................................................44
1. Hanos........................................................................................................................................44
2. Twentsch Wijnhuis....................................................................................................................44
3. Naturalia...................................................................................................................................44
External relations..............................................................................................................................45
1. The A.S.R bank..........................................................................................................................45
2. Advocaten bedrijf De Singel......................................................................................................45
3. The authority (De Belastingdienst)...........................................................................................45
Working toward the opening of In Mente............................................................................................46
The 30 steps to take before the opening..........................................................................................46
Activity plan..........................................................................................................................................50
Financial Plan........................................................................................................................................52
Inventory budget..............................................................................................................................52
4
Business plan
Made by: Noa Kamphuis Class: 1AMTA Date: 16-05-2024.
,Preface
I would like to introduce myself; my name is Noa Kamphuis, I am 18 years old and live in the place
Borne. I follow the course Manager Entrepreneur Hospitality bilingual at the ROC van Twente in
Almelo. I Work at restaurant Jasmin Garden in Borne with great pleasure and motivation for the
hospitality industry. I write this business plan for my course and also because when I am older and
have enough experience, I want to open my own hospitality business. In this business plan you will
read what that restaurant should look like. With this business plan I want to show you that I am
ready to open my own restaurant. I want to thank you in advance for your time and effort.
2
,Contents
Preface...................................................................................................................................................2
Concept..................................................................................................................................................7
The entrepreneur...................................................................................................................................8
Curriculum vitae.................................................................................................................................8
Motivation..........................................................................................................................................9
Personal qualities.............................................................................................................................10
Test results...................................................................................................................................11
Personal Strengths/weaknesses analysis......................................................................................12
Personal motives and ambitions...........................................................................................................13
The market...........................................................................................................................................14
Political and legal developments......................................................................................................14
Economic developments..................................................................................................................15
Demographic developments.............................................................................................................16
Technological developments............................................................................................................17
Social developments.........................................................................................................................18
Catchment area....................................................................................................................................19
The demand side..............................................................................................................................19
Residents in my catchment area.......................................................................................................19
How many people are living in my catchment area?........................................................................19
What is the age category of the residents in my catchment area?..................................................20
What are the number of native citizens compared to immigrants?.............................................20
Pull- and push factors.......................................................................................................................21
Pull Factor.........................................................................................................................................21
2. Activities...................................................................................................................................21
3. Night life...................................................................................................................................21
Push factor........................................................................................................................................21
1. Shopping area...........................................................................................................................21
2. Calm and quiet..........................................................................................................................21
Target group and market segment...................................................................................................21
My business form.................................................................................................................................22
The supply side.....................................................................................................................................23
1. Intenzo Italian taste, Hengelo.......................................................................................................23
2. Il Tartufo, Borne............................................................................................................................24
3. Al Capone, Zenderen....................................................................................................................25
SWOT analysis.....................................................................................................................................26
S........................................................................................................................................................26
3
, W......................................................................................................................................................26
o........................................................................................................................................................26
T........................................................................................................................................................26
The marketing mix................................................................................................................................27
Product.............................................................................................................................................27
Opening hours..............................................................................................................................27
Shared dining................................................................................................................................27
Menu shared dining example:..........................................................................................................28
Place.................................................................................................................................................29
Presentation.........................................................................................................................................31
Moodboard restaurant.....................................................................................................................32
Moodboard dishes........................................................................................................................33
Personality............................................................................................................................................34
Promotion.............................................................................................................................................35
Flyer and business card.....................................................................................................................36
Business card................................................................................................................................36
Flyer..............................................................................................................................................37
Price......................................................................................................................................................38
Promote your business.........................................................................................................................39
How to keep my relationships in good contact....................................................................................40
Suppliers...........................................................................................................................................40
Guests...............................................................................................................................................40
Stock policy and purchase requirements..............................................................................................41
Purchase policy.................................................................................................................................41
Purchase process..............................................................................................................................42
My suppliers.....................................................................................................................................44
1. Hanos........................................................................................................................................44
2. Twentsch Wijnhuis....................................................................................................................44
3. Naturalia...................................................................................................................................44
External relations..............................................................................................................................45
1. The A.S.R bank..........................................................................................................................45
2. Advocaten bedrijf De Singel......................................................................................................45
3. The authority (De Belastingdienst)...........................................................................................45
Working toward the opening of In Mente............................................................................................46
The 30 steps to take before the opening..........................................................................................46
Activity plan..........................................................................................................................................50
Financial Plan........................................................................................................................................52
Inventory budget..............................................................................................................................52
4
