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Crossmediaplan

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Hogeschool Inholland leerjaar 1 periode 2 Crossmedia - Crossmediaplan. Het dossier wat je aan het einde van de periode in moet leveren bij het vak Crossmedia. Uitgebreid plan met analyse, conclusie en crossmedia voorstel. Een goede leidraad voor je eigen plan. Cijfer: 8.

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  • June 18, 2019
  • 41
  • 2018/2019
  • Essay
  • Mariken van himbergen
  • 8
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Crossmediaplan
Joan Griffioen - AD1Z




Naam: Joan Griffioen
Studentnummer: 614298
Klas: AD1Z
Datum: 10-06-2019
Training: Crossmedia - periode 2

,Naam: Joan Griffioen
Studentnummer: 614298
Klas: AD1Z
Datum: 10-06-2019
Training: Crossmedia - periode 2

,Inleiding


In dit plan vind je een uitgebreide analyse van het magazine Allerhande en haar content gebruik. Zo wordt
de doelgroep geanalyseerd om te bepalen hoe het crossmediaplan ingezet kan worden. Per gebruikt
mediakanaal is er een analyse gemaakt van de storytelling, mediumspecificiteit, usability, relevantie
en co-creatie. De analyse wordt afgerond met een conclusie. Bij deze conclusie is een passend
crossmediaplan opgesteld.

, Inhoudsopgave

1. Analyse magazine allerhande........................................................... 5
1.1 Beschrijving format................................................................................... 6
1.2 Onderbouwing keuze.................................................................................6
1.3 Gebruikte media.........................................................................................6
1.4 Doelstellingen............................................................................................ 6
1.5 Doelgroep, primair, secundair....................................................................6
1.5.1 Doelgroep primair..............................................................................6
1.5.1 Doelgroep secundair.........................................................................6
1.6 Ijkpersoon...................................................................................................7
1.7 Interesses doelgroep.................................................................................7
1.8 Media gebruik doelgroep...........................................................................7

2. Analyse content...............................................................................8
2.1 Storytelling allerhande...............................................................................9
2.2 Website analyse.........................................................................................9
2.3 Facebook analyse......................................................................................10
2.4 Instagram analyse......................................................................................11
2.5 Whatsapp analyse......................................................................................12
2.6 Pinterest analyse........................................................................................12
2.7 YouTube analyse........................................................................................13
2.8 App analyse................................................................................................13
2.9 Crossovers en flowchart............................................................................14
2.10 Conclusie..................................................................................................15

3. Crossmedia concept.........................................................................16
3.1 Artikel dat je crossmedialiseert................................................................ 17
3.2 Crossmedia concept..................................................................................17
3.3 Visualisatie middelen................................................................................ 18
3.4 Call to action.............................................................................................. 30
3.5 Concept analyse........................................................................................ 30
3.6 Crossovers en flowchart........................................................................... 31

Bijlages............................................................................................... 32
Bijlage 1: Infographics......................................................................................33
Bijlage 2: Top 100 brands by Moosylvania.....................................................36
Bijlage 3: Top 5 social media kanalen 2018 vs 2019.................................... 37
Bijlage 4: Facebook: Dagelijks gebruik veel minder.......................................38
Bijlage 5: Artikel dat je crossmedialiseert (Allerhande mei 2019)................39

Literatuurlijst.......................................................................................40

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