MSP Exam Questions And Answers (Verified And Updated)
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Course
MSP
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MSP
MSP Exam Questions And Answers (Verified
And Updated)
5 principles of political communication - answer1. poitical power can be translated into
power over the media
2. when the powerful lose control of the political environment, they lose control of the
news/media
3. there is not such thing as...
MSP Exam Questions And Answers (Verified And Updated) 5 principles of political communication - answer✔✔1. poitical power can be translated into power over the media 2. when the powerful lose control of the political environment, they lose control of the news/media 3. there is not such thing as objective journalism nor can there be 4. all media is dedicated to telling good stories 5. most important media effects on citizens are unintentional and unnoticed politial symbiosis of media and pol itics - answer✔✔they have a mutual dependence - wolfsfeld argues they have a competitive symbiosis as they both exploit each other Front door - answer✔✔front -door: media bias in favour of the elite as they are always relevant= get more/automatic coverage back door - answer✔✔the powerless have to make themselves relevant by making themselves interesting through controversy, dramatics, etc side door - answer✔✔civil disobedience - turning the protestors into victims and the authorities into aggressors (flipping the narrative) Chomsky&Herman Propaganda Model - answer✔✔5 filters: 1. ownership - media is trapped by ownership - the size and profit -seeking of dominant media create bias 2. funding through advertising -news media caters to the interest of advertise rs -news is just a filter to get privileged readers to see ads -consequence: media concentration, overlooking of market niches & low -income audiences, content geared to commercial needs, decrease in criticism of politics in media 3. reliance on PR/ so urces -symbiotic relationship between media and powerful sources & info by economic necessity -consequence: marginalisation of deviant opinions, journalists accepting corporate values to avoid cognitive dissonance 4. Flak -shooting down opposing info/ views to manage public opinion 5. (anti -communist) ideology and fear - dual purpose of fear: get rid of unwanted audience + instil fear in desired audience - if people are scared, they accept authority criticisms of the pro paganda model - answer✔✔-it overstates the power of the "propaganda system" - downplays/ignores the presence of popular opposition to the elite - it has a conspiratorial view on the media - neglects professional journalism - has a totalising & finalising v iew of media - does the filtering process produce the media messages, or simply modify what's already produced? media watchdog vs. lapdog - answer✔✔watchdog: investigative reposting, media takes initiative, independent scrutiny lapdog: media "licks" the ha nds of those in power - no criticism or investigating 4 forms of power - answer✔✔affecting the options for actions - corrective forms 1. limiting options: force or coercion on decisions or compliance 2. changing the basis of choices so that it becomes ratio nal to comply: manipulation, agenda -
setting, non -decisions affecting the reasons for actions - persuasive forms
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