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Unit 39 P1 & P2 (Pass) International Business Studies Btec
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Unit 39 P1 & P2 (Pass) International Business Studies Btec
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Learning outcome 1: describe the international business environmentin which a selected organization operates.
Unit 39: International Business
P1 & P2: Report. (Resub)
Tutor: Xin
Student: Arno Vollebregt
Class: IBS 2B
Date: 30-06-2017
1
, The business that I will choose is a company that exports Dutch strawberries. I chose
this company because people and countries always need fruit, everybody likes
strawberries and especially if they are from the Netherlands. The Netherlands is a
country of importing and exporting products because it is located at the sea, a lot of
cargo boats stay in Dutch harbors and export imported products to other countries. The
Netherlands is not only producing strawberries for the Dutch population but also for the
rest of the world. There is a lot of competition from other countries in this market, but I
think this company will have an advantage that it is located in The Netherlands.
The country I will export the strawberries to is South Africa. The city in South Africa will
be Cape Town. The reason I will export my strawberries to Cape Town is because South
Africa is already producing a lot of grapes for the wine industry, but I think I can export
Dutch strawberries to that country. The capital and biggest city of South Africa is Cape
Town, which is the reason I have chosen this city.
Globalization
By globalizing the exportation of strawberries will go all the way to Cape Town. I will
expand my range of exportation. My company is only focusing on foreign countries to
bargain with. This is good because you create a bigger name for the company; more
people and companies will know you and that’s how you become a bigger and bigger
company
Globalization in general means: the integration of national economies into the
international economy through trade, foreign direct investment, capital flows, migration,
and the spread of technology.
Multinational corporations
This company is not a multinational yet. But the company is going to export strawberries
to South Africa; it won’t have its facilities and other assets in the foreign country. But if
they grow and have enough trust in the country’s market they can open their own offices
in South Africa. This will make them a multinational corporation.
A multinational corporation is a company with at least one or more assets in a foreign
country.
Competition foreign investment
There is a lot of competition in this fruit industry. There might be some threats for the
strawberries export company. A threat could be that South Africa will produce more
strawberries and don’t need to import that many strawberries anymore. Another threat
2
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