Powerpoint presentatie gemaakt ter verdediging van mijn scriptie. Werd beoordeeld als inhoudelijk zeer goed en creatief. Onderwerp scriptie was native advertising en deze werd beoordeel met een 8. Afstudeerrichting: Marketing
In opdracht van Strossle Benelux & InHolland Alkmaar
, INHOUD
AANLEIDING HOOFD- EN ONDERZOEKSOPZET CONCLUSIES ADVIES
ONDERZOEK DEELVRAGEN
, AANLEIDING ONDERZOEK
NATIVE ADVERTISING INZICHT IN PERCEPTIE
RELATIEF NIEUW MEDIABUREAUS
, • “Hoe kan Strossle ervoor zorgen dat
mediabureaus native advertising vaker
onderdeel maken van hun digitale
mediastrategie?”
• Wat zijn de succesfactoren van native advertising
volgens de theorie?
HOOFD- EN • Wat is de perceptie van mediabureaus over native
advertising?
DEELVRAGEN • Wat is de perceptie van mediabureaus over het
gebruik van content recommendation?
• Wat is de mening van mediabureaus over de
aanbieders van native advertising?
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