Een heel groot en uitgebreid ondernemingsplan, in een keer geslaagd. Inclusief alle bijlagen en financiële delen. Bij het financiële gedeelte ook uitleg per onderdeel hoe het is uitgerekend. Uiteindelijke cijfer was een 8,5.
,Voorwoord
Beste lezer, voor u ligt het ondernemersplan voor de overname van restaurant “NAAM BEDRIJF”. Dit plan is
van belang om het nieuwe concept uit te werken met behulp van de 5 P’s en het eventuele succes ervan. Ook
zal hier worden bekeken of het financieel haalbaar zal zijn. Dit plan is afgerond op 14-04-2019.
1
,Inhoudsopgave
Voorwoord...............................................................................................................................................................1
Inleiding ...................................................................................................................................................................6
A. Ondernemer en onderneming.........................................................................................................................7
1.1 De onderneming ......................................................................................................................................7
1.11 De 6P’s .....................................................................................................................................................7
1.12 De 3 nieuwe trends en/of ontwikkelingen ..............................................................................................8
1.13 SWOT analyse ..........................................................................................................................................9
1.14 Het marktonderzoek..............................................................................................................................10
1.2 De ondernemer .....................................................................................................................................10
1.21 Curriculum vitae van de ondernemer ...................................................................................................10
1.22 Persoonlijke analyse ..............................................................................................................................10
1.23 Conclusie E-scan ....................................................................................................................................10
1.24 Mijn persoonlijke en financiële motieven .............................................................................................11
1.25 Mijn netwerk .........................................................................................................................................11
1.26 De rechtsvorm van de onderneming .....................................................................................................12
1.3 De doelstelling .......................................................................................................................................13
1.31 Visie nieuwe en aangepaste concept ....................................................................................................13
B. De markt ........................................................................................................................................................14
2.1 Het nieuwe bedrijf .................................................................................................................................14
2.11 Doelgroepsbepaling ...............................................................................................................................14
2.12 Segmentatiecriteria ...............................................................................................................................15
2.13 De wensen en behoeftes van mijn doelgroepen ...................................................................................15
2.14 De marktvorm........................................................................................................................................15
2.15 toekomstperspectief van de doelgroepen ............................................................................................16
2.16 De Theorie van Ansoff ...........................................................................................................................16
2.17 De concurrentieanalyse .........................................................................................................................16
2.13 Samenwerkingsmogelijkheden..............................................................................................................17
2.2 De aangepaste bedrijfsformule .............................................................................................................17
2.21 De plaats ................................................................................................................................................17
2.22 De prijs ...................................................................................................................................................19
2.23 Het product............................................................................................................................................19
2.24 De promotie...........................................................................................................................................21
2.25 De presentatie .......................................................................................................................................23
2.3 De omzetprognose ................................................................................................................................24
2.31 De bezoekersaantallen ..........................................................................................................................24
2.32 De gemiddelde besteding ......................................................................................................................25
2
, 3.33 De Omzetbepaling .................................................................................................................................26
C1. Organisatie ......................................................................................................................................................27
3.1 Activiteitenplan .....................................................................................................................................27
3.11 Openingstijden ......................................................................................................................................27
3.12 Werkzaamheden....................................................................................................................................27
3.2 Personeel ...............................................................................................................................................28
3.21 De personeelsbehoefte .........................................................................................................................28
3.22 Leiderschapsstijl ....................................................................................................................................29
3.23 Motivatiemiddelen ................................................................................................................................30
3.24 De werving en selectie...........................................................................................................................30
3.25 Het introductieprogramma ...................................................................................................................31
3.26 De functionering- en beoordelingsgesprekken .....................................................................................32
3.27 Het verzuimbeleid .................................................................................................................................32
3.28 De Arbowet ............................................................................................................................................34
3.29 De Preventiemedewerker......................................................................................................................34
3.30 De Bedrijfshulpverlener .........................................................................................................................34
3.31 De risico inventarisatie en evaluatie .....................................................................................................34
C2. Inkoop en voorraadplan ..................................................................................................................................35
4.1 Inkoopbeleid ................................................................................................................................................35
4.2 Leveranciers ...........................................................................................................................................36
4.3 Voorraadbeheer ..........................................................................................................................................36
4.4 Logistiek plan ...............................................................................................................................................37
4.5 Administratieve organisatie ........................................................................................................................38
4.6 Functiescheiding ..........................................................................................................................................38
4.7 IT en Telecom – Kassa..................................................................................................................................38
4.8 ICT als hulpmiddel .......................................................................................................................................38
D. Financieel ..........................................................................................................................................................39
5.1 Investerings- en financieringsplan .........................................................................................................39
5.11 Investeringsbegroting ............................................................................................................................39
5.12 Inventarislijst .........................................................................................................................................41
5.13 Financieringsbegroting ..........................................................................................................................41
5.14 Zekerheidsstelling ..................................................................................................................................41
5.2 Jaarrekening ..........................................................................................................................................41
5.21 Exploitatiebegroting voor 2 jaar ............................................................................................................41
5.22 Wijzigingen tweede jaar ........................................................................................................................41
5.23 HAS formulier ........................................................................................................................................42
5.24 Toelichting personeelskosten ................................................................................................................42
3
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