SMAD 150 JMU Final Questions and Verified Answers | Passed | A+
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Course
SMAD 150
Institution
SMAD 150
4 dimensions of media literacy
: communication technologies, economics of mediated communication, meaning
of messages in the media
bullet theory
: assumes audience is passive, inject with ideas
uses and gratifications theory
: you seek out what you want, entertainment, information, identity,...
SMAD 150 JMU Final Questions and Verified Answers | Passed | A+ 4 dimensions of media literacy 🗸🗸: communication technologies, economics of mediated communication, meaning of messages in the media bullet theory 🗸🗸: assumes audience is passive, inject with ideas uses and gratifications theory 🗸🗸: you seek out what you want, entertainment, information, identity, social interaction reception analysis theory 🗸🗸: acquisition of meaning only during reception, lies within the viewer, individualistic agenda setti ng theory 2 🗸🗸: media can influence importance of topics to the public social learning theory 🗸🗸: we make decisions and learn about our world based on what we're surrounded by cultivation theory 🗸🗸: we learn about our world from media janus princ iple 🗸🗸: duality of everything, good and bad side consumer culture 🗸🗸: materialistic, acquisition of things commodity self 🗸🗸: idea that we are the sum of the products that we consume, tied to our identity concentration of ownership
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