Unit 12 - Internet Marketing In Business Assignment 3 (Distinction Level)

UNIT 12 – ASSIGNMENT 3


P4 – Describe the benefits and opportunities to the business of using Internet marketing
within the marketing mix of a selected business.

Produce a Powerpoint presentation that describes the benefits AND opportunities of Internet
marketing on the marketing mix for Argos.

You are required to describe benefits AND opportunities for the following P’s:

 Product

 Price

 Place

 Promotion

 People

 Processes

 Physical evidence

In this task I am going to be describing the opportunities and benefits of Argos using Internet
marketing within their marketing mix.




M4 – Analyse the marketing opportunities and challenges faced by a selected business when using
Internet marketing.

From identifying all the opportunities within P4, you must explain in detail whether each opportunity
will succeed in achieving business success for Argos.

Additionally, you are required to identify and explain in detail five challenges that Argos is and will
face through Internet marketing.



Introduction

In this section I will be going to analyse the opportunities for Argos’s online business the
opportunities I consider to the most difficult challenges for Argos.

Internet marketing overall presents businesses such as Argos with opportunities to improve a
business’s marketing effort as well as helping to gain a competitive advantage. Although Internet
marketing does provide these opportunities businesses have to consider factors such as whether the