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ASSESSMENT 4 – 312906NASHMIKA RAMPERSHAD
Student Number: 16196724
Group Number: AFL1501-24-S1-190T
Name of department and University: Department of AfricanLanguages,Unisa
Course code and name: AFL1501: Language through an African Lens
Name of instructor: Dr Khumalo
Name of TA: M Matoleng
Due date: 10 May 2024
Your myLife email address: 16196724@mylife.unisa.ac.za
,CONTENTS PAGE
Page
Task 1 1-3
Task 2 4-8
Task 3 9-11
Task 4 12-13
Bibliography 14
Academic Honesty Declaration 15
, 1
TASK 1
1. Language and forms of address play a crucial role in interpersonal communication,
reflecting social norms, cultural values, and power dynamics within a society.
Addressing others appropriately demonstrates respect, establishes rapport, and
reinforces social hierarchies. Forms of address vary widely across cultures, influenced
by factors such as age, gender, status, and familiarity. For instance, some languages
have distinct pronouns or honorifics to denote respect or familiarity, while others employ
specific titles or terms of endearment. In Japanese culture, for example, honorifics like
"san," "sama," or "sensei" signify respect and hierarchy, while in Spanish, "usted" is
used to show deference or formality. Moreover, language choice and forms of address
can reflect power dynamics within a conversation. In professional settings, individuals
often use formal language and titles to convey authority and professionalism.
Conversely, informal language and familiar forms of address are typical among friends
and family, fostering intimacy and camaraderie. However, the nuances of language and
forms of address are continually evolving, influenced by societal changes and cultural
shifts. In today's globalized world, navigating linguistic and cultural diversity requires
sensitivity and adaptability. Understanding the appropriate forms of address in different
contexts is essential for effective communication and building meaningful relationships
across cultures. Ultimately, language and forms of address serve as more than mere
linguistic conventions; they are vehicles through which social identities, relationships,
and power dynamics are negotiated and expressed.
2. A few years ago, I traveled to India for a conference and encountered difficulty
communicating with a local vendor while trying to purchase some souvenirs. Despite my
attempts to speak Hindi, the vendor seemed impatient and frustrated with my accent
and limited vocabulary.During our interaction, the vendor spoke rapidly and used
idiomatic expressions that I struggled to understand. This led to misunderstandings and
confusion as I tried to negotiate prices and ask questions about the merchandise. At
one point, the vendor even seemed to dismiss me, assuming I wouldn't understand the
intricacies of the products.Feeling frustrated and embarrassed by the language barrier, I
realized the importance of cultural and linguistic sensitivity in such situations. Rather
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