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CE8 exercise test for students
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Exercise key for CE8
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Voltijd opleidingen DEMSTUDIEJAAR 2018-2019
TENTAMEN : International Marketing Strategy
VERSIE (indien van toepassing) : Alle afstudeerrichtingen
MODUULCODE (OER)/STUDIEDEEL ID (SIS) : 2018IMK2TS
OPLEIDING + JAAR : Alle CE afstudeerrichtingen Blok 4 jaar 2
DATUM :
TIJDSTIP (van - tot) :
AANTAL BLADZIJDEN (incl. voorblad) : 14
TOEGESTANE HULPMIDDELEN : Engels-Nederlands woordenboek
(bijv. aantekeningen, boek)
GEBRUIK REKENMACHINE : n.v.t.
DOCENT(EN) :-
AANWIJZINGEN:
Het tentamen bestaat uit 25 meerkeuzevragen + 15 open case vragen
Het MC gedeelte telt voor 40% mee, het open vragen deel voor 60%
Beantwoord alle MC vragen op het daarvoor bestemde antwoordenvel.
Beantwoord alle open vragen op het daarvoor uitgereikte tentamenpapier
Lever aan het eind alles weer in.
Beantwoord de vragen met een blauwe of zwarte pen (geen potlood).
Indien je achteraf een ander MC antwoord geeft, kras dan je oorspronkelijke vakje duidelijk
door, vul vervolgens in het volgens jou juiste vakje een kruisje en schrijf naast de antwoord
hokjes ook nog je juist bedoelde letter (A, B, C of D) ter verduidelijking op.
Vul op alle antwoordvellen je naam, klas, studentnummer en docent in.
NAMENS ALLE DOCENTEN VEEL SUCCES GEWENST!
1
, Question 1)
The international tarrifs of one of the export countries of a company needs to be analysed. To what
chapter does this analysis belong?
a. Meta
b. Macro
c. Meso
d. Micro
Question 2)
In which the organization focuses on the selection and exploitation of global marketing opportunities
and marshals resources around the globe with the objective of achieving a global competitive
advantage. How do we call such a marketing form?
a. Export marketing
b. International marketing
c. Global marketing
d. Domestic marketing
Question 3)
Which factors within the international environment increase the challenge of international marketing
substantially?
a. Markets
b. Systems
c. Staff
d. Distribution
Question 4)
The assessment of a foreign market environment should start with…?
a. a description of the seasonal expenditures of total GDP.
b. a monetary analysis of the currency fluctuation.
c. the evaluation of economic variables relating to the size and nature of the markets.
d. expert testimony from witnesses.
Question 5)
Which of the underneath anwers is right?
a. An example of a tariff-barrier are 'countervailing duties'
b. An example of a non- tariff barrier are 'anti dumping' measures
c. Tariff barriers regard government participation in trade
d. Non-tariff barriers contain direct taxes
2
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