APR Test Practice | 100% Correct
Answers | Verified | Latest 2024 Version
What group developed the Certificate in Principles of Public Relations, and when was it launched? -
✔✔Universal Accreditation Board in 2014
Through what organization is it required that you take the computer-based Examination? - ✔✔Prometric
Testing Center
What does the term KSAs mean? - ✔✔knowledge, skills, abilities
Approximately how many questions are there on the exam, and how long do you have to take it? -
✔✔100 questions and 2 hours
What types of questions are on the computer-based Examination? - ✔✔multiple choice sometimes with
more than one correct answer
Which textbook is listed as a resource guide in all sections of the study guide? - ✔✔Effective Public
Relations
What abbreviation is used for the four-step process in the study guide? - ✔✔RPIE
How is goodwill defined in the study guide? - ✔✔value of the intangible assets of a business
What is grassroots organizing? - ✔✔creating social change among average people
What is reputation management? - ✔✔systematic actions and messages designed to influence what
people think about an organization
,Which type of research should typically be conducted first if available, especially if there is a tight
deadline? - ✔✔secondary
What area do many people want to skip to without following all of the steps as described in RPIE? Often
this is true with inexperienced practitioners who don't have a full grasp of public relations, but even
experienced professionals sometimes fall into this trap. - ✔✔tactics
What are the three general types of objectives as described in the study guide? - ✔✔output, process,
outcome
What step in the planning process addresses broad statements of being? - ✔✔goals
What step in the planning process involves relatively short-term measures of what, how much, and when
you want to achieve change? - ✔✔objectives
What step in the planning process provides a road map and typically includes action verbs? -
✔✔strategies
When writing good objectives, what three areas should you initially consider as potential outcomes? -
✔✔awareness, opinion, action
According to the study guide contributors and the instructor, what is one area in public relations
planning that must always be considered early in the process? However, it is often overlooked in the
beginning stages. - ✔✔budget
What are the two general formats for public relations plans? - ✔✔grid and paragraph
Which type of survey/interview typically costs a great deal more compared to other methods and is
relatively slow for gathering results, but it often provides the most detail? - ✔✔personally administered
, Which informal research method provides relatively quick results (typically qualitative), but sometimes
these methods are costly because of many respondents being involved directly and having a time
commitment? Results are also sometimes hard to interpret. - ✔✔focus group
The public relations practitioner should always use formal research methods as a first step in a research
plan. - ✔✔false
Which type of research is a systematic and quantitative evaluation of media? The researcher attempts to
be as objective as possible. (There is also now specialized software for this research.) - ✔✔content
analysis
Which type of research is usually considered a quantitative method that uses a series of written, verbal,
or online questions to sample a desired population? - ✔✔survey
According to the instructor, which specific research method has diminished in recent years because of
continuing limited access to potential respondents? - ✔✔telephone survey
What is defined as a sample that includes all of those in your population? - ✔✔census
What is comparing products or services from one organization to competitors, often those recognized as
the best in that industry? (This term is also used to signify progress achieved during a project.) -
✔✔benchmarking
What refers to the degree to which a research study accurately assesses what the researcher set out to
evaluate? - ✔✔validity
What does the hypodermic needle or magic bullet theory indicate? - ✔✔Audiences are impacted directly
by media and will act accordingly.
What is organizational theory of public relations? - ✔✔Organizations are more likely to give out
information than to seek information
Answers | Verified | Latest 2024 Version
What group developed the Certificate in Principles of Public Relations, and when was it launched? -
✔✔Universal Accreditation Board in 2014
Through what organization is it required that you take the computer-based Examination? - ✔✔Prometric
Testing Center
What does the term KSAs mean? - ✔✔knowledge, skills, abilities
Approximately how many questions are there on the exam, and how long do you have to take it? -
✔✔100 questions and 2 hours
What types of questions are on the computer-based Examination? - ✔✔multiple choice sometimes with
more than one correct answer
Which textbook is listed as a resource guide in all sections of the study guide? - ✔✔Effective Public
Relations
What abbreviation is used for the four-step process in the study guide? - ✔✔RPIE
How is goodwill defined in the study guide? - ✔✔value of the intangible assets of a business
What is grassroots organizing? - ✔✔creating social change among average people
What is reputation management? - ✔✔systematic actions and messages designed to influence what
people think about an organization
,Which type of research should typically be conducted first if available, especially if there is a tight
deadline? - ✔✔secondary
What area do many people want to skip to without following all of the steps as described in RPIE? Often
this is true with inexperienced practitioners who don't have a full grasp of public relations, but even
experienced professionals sometimes fall into this trap. - ✔✔tactics
What are the three general types of objectives as described in the study guide? - ✔✔output, process,
outcome
What step in the planning process addresses broad statements of being? - ✔✔goals
What step in the planning process involves relatively short-term measures of what, how much, and when
you want to achieve change? - ✔✔objectives
What step in the planning process provides a road map and typically includes action verbs? -
✔✔strategies
When writing good objectives, what three areas should you initially consider as potential outcomes? -
✔✔awareness, opinion, action
According to the study guide contributors and the instructor, what is one area in public relations
planning that must always be considered early in the process? However, it is often overlooked in the
beginning stages. - ✔✔budget
What are the two general formats for public relations plans? - ✔✔grid and paragraph
Which type of survey/interview typically costs a great deal more compared to other methods and is
relatively slow for gathering results, but it often provides the most detail? - ✔✔personally administered
, Which informal research method provides relatively quick results (typically qualitative), but sometimes
these methods are costly because of many respondents being involved directly and having a time
commitment? Results are also sometimes hard to interpret. - ✔✔focus group
The public relations practitioner should always use formal research methods as a first step in a research
plan. - ✔✔false
Which type of research is a systematic and quantitative evaluation of media? The researcher attempts to
be as objective as possible. (There is also now specialized software for this research.) - ✔✔content
analysis
Which type of research is usually considered a quantitative method that uses a series of written, verbal,
or online questions to sample a desired population? - ✔✔survey
According to the instructor, which specific research method has diminished in recent years because of
continuing limited access to potential respondents? - ✔✔telephone survey
What is defined as a sample that includes all of those in your population? - ✔✔census
What is comparing products or services from one organization to competitors, often those recognized as
the best in that industry? (This term is also used to signify progress achieved during a project.) -
✔✔benchmarking
What refers to the degree to which a research study accurately assesses what the researcher set out to
evaluate? - ✔✔validity
What does the hypodermic needle or magic bullet theory indicate? - ✔✔Audiences are impacted directly
by media and will act accordingly.
What is organizational theory of public relations? - ✔✔Organizations are more likely to give out
information than to seek information
