Notes for english language and the media, covering types, terms, encoders and decoders, theories and all the information needed to write an a star answer for english, media or philosophy.
Paper2 q2
Multi modal
AO2 AO3
Still reference key terms (AO1)
Production and reception factors – writer vs readers
Think about where and who and when text was produced, where it is received and if theres a
shared area of knowledge
Gender, power, or technology
Genre >> audience >> representation of writer >> representation of the audience >>
relationship with the audience >> purpose >> representation of the topic
Stewart hall – 1973 reception theory: encoded made by the producer states values and messages;
the text is then decoded by the audience and interpretate it and agree in different ways –
Semiotics are signs, symbols, patterns, sounds, images etc to encode the producer’s messages to an
audience
Spatial – elements of layouts
Audio – sound effects or music
Gestural – body language or dance etc
Visual – photos, diagrams, cartoons
Orthographical – words and written language
Vernacular literary practices (Hamilton and Barton 1989) – literacy is a social practice, specific goals,
and outcomes
Iconic imagery – directly representing meaning and has an immediately recognisable significance
Louis Althusser Interpellation – ideas are not our own but from the media
Linguistic relativity {Sapir-Whorf Hypothesis} – language we use influences thought and perceptions
of relativity
M.A.K Halliday
Ideational Meta function – a tool to help people deconstruct the linguistic focus of a text
Who and whom = participants = actors who do things or have things done to them
(nouns/pronouns)
Is doing what = process (verbs of actions/states)
When where and how = circumstances (adverbs, prepositions, and adverbial phrases)
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