samenvatting van alles voor het vak organisatie analyseren
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Course
Organisatie analyseren (OP3)
Institution
Hogeschool Rotterdam (HR)
in deze samenvatting komt alles aan bod voor het vak organisatie analyseren, van de samenvattingen van het boek tot aan de aantekeningen van de powerpoint.
Basisboek bedrijfskunde.......................................................................................................................................28
Hoofstuk 2 strategie...........................................................................................................................................28
2.2 formuleren van de doelstellingen van de onderneming...............................................................................30
2.3 analyse van de omgeving.............................................................................................................................31
2.4 analyse van de sterke en zwakke punten van de onderneming.....................................................................35
2.5 formuleren van de strategie.........................................................................................................................36
2.5.7 timing....................................................................................................................................................38
2.6 implementatie van de strategie.....................................................................................................................38
2.6.1 weerstand binnen de organisatie...........................................................................................................38
2.6.2 onuitvoerbare plannen..........................................................................................................................38
2.6.3 te starre plan..........................................................................................................................................38
2.6.4 schending van denken en doen.............................................................................................................38
2.6.5 strategische management......................................................................................................................38
2.7 samenvatting................................................................................................................................................38
Hoofdstuk 3 management en organisatie...........................................................................................................39
3.1 inleiding........................................................................................................................................................39
3.2 Planning.......................................................................................................................................................39
3.3 coördineren..................................................................................................................................................39
3.4 Organiseren..................................................................................................................................................40
3.5 Beheersen.....................................................................................................................................................42
3.6 Leidinggevende............................................................................................................................................43
3.7 Organisatiecultuur.......................................................................................................................................44
3.8 samenvatting................................................................................................................................................44
Hoofdstuk 7 financieel management..................................................................................................................45
7.1 inleiding........................................................................................................................................................45
7.2 drie financiële overzichten...........................................................................................................................45
7.3 bewaken van de liquiditeit............................................................................................................................45
7.3.1 beheer van crediteuren en debiteuren...................................................................................................46
7.3.2 aantrekken eigen vermogen..................................................................................................................46
7.3.3 aantrekken van vreemd vermogen........................................................................................................46
7.3.4 crowdfunding........................................................................................................................................46
7.4 managementrapportage...............................................................................................................................47
7.5 budgettering.................................................................................................................................................47
, 7.6 break-even analyse.......................................................................................................................................47
7.7 investeringsbeslissingen...............................................................................................................................47
7.8 opstellen van de jaarrekening......................................................................................................................48
7.9 samenvatting................................................................................................................................................48
9.1 wat doet een bedrijfskundige?......................................................................................................................48
Inleiding marketing...............................................................................................................................................49
2.1 organisatieaudit...........................................................................................................................................49
2.1.2 de BCG-matrix......................................................................................................................................52
2.1.3 MABA-analyse.....................................................................................................................................53
2.2 Marketingauditie..........................................................................................................................................53
2.3 financiële audit.............................................................................................................................................53
3.1 SWOT-analyse..............................................................................................................................................54
3.2 confrontatieanalyse......................................................................................................................................55
Groeien op eigenkracht- model van Ansoff........................................................................................................56
3.3 strategische keuzen.......................................................................................................................................56
20 verdienmodellen................................................................................................................................................57
Transactiemodel of goederenverkoop............................................................................................................57
2. Uurtje-factuurtje........................................................................................................................................57
3. Gratis-model of freemium.........................................................................................................................57
4. Servicemodel.............................................................................................................................................57
5. Lokaasmodel..............................................................................................................................................57
6. Abonnementsmodel...................................................................................................................................57
7. Advertentiemodel......................................................................................................................................58
8. Online platformmodel................................................................................................................................58
9. Product as a service (PAAS) .....................................................................................................................58
10. Personalisatie...........................................................................................................................................58
11. User designed model................................................................................................................................58
12. Consignatie..............................................................................................................................................58
13. Verbruiksmodel.......................................................................................................................................58
14. Productiemodel........................................................................................................................................58
15. Dropshipping...........................................................................................................................................59
16. Webshop..................................................................................................................................................59
17. Bemiddelingsmodel.................................................................................................................................59
18. Affiliate marketing...................................................................................................................................59
19. Premium...................................................................................................................................................59
20. Licentiemodel..........................................................................................................................................59
,Aantekeningen uit PowerPoint
Week 1
“Supply Chain Management (SCM), Ketenintegratie of Integraal Ketenmanagement […]
gaat […] over een keten van organisaties uit een bedrijfskolom, die samen inzien dat
integrale besturing tot voordelen voor een ieder leidt. Een volledige supply chain is de keten
van bedrijven die begint bij het winnen van grondstoffen en via toeleveranciers, fabrikanten
en de (detail)handel loopt naar de eindgebruikers.”
Uitleg: Het doel van SCM is dus om zowel de customer-service te verbeteren als de kosten
voor alle partijen te verminderen.
Traditioneel worden deze twee doelstellingen gezien als zijnde conflicterend, bijvoorbeeld het
aanhouden van een hogere (veiligheids)voorraad kan de customer-service verbeteren, maar
leidt tot hogere kosten. De manier om dit te doorbreken is door ketenomkering: van een
aanbodgestuurde (push) naar een vraaggestuurde (pull) keten en dus door samen te werken in
de keten. De noodzakelijke omslag in denken heeft te maken met een situatie die verandert
van “pie-sharing” (elkaar beconcurreren om een zo groot mogelijk gedeelte van de koek te
verkrijgen) in “pie-growing” (door samenwerking de keten als geheel optimaliseren). Dat
samenwerking leidt tot een grotere winst voor alle deelnemende partijen, vormt in feite de
fundamentele basis van SCM.
Waarde
creëren
Businessmodel
, (organisatiemodel) Verdienmodel
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