Summary

samenvatting van het vak organisatie waarderen OP4

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Course
Organisatie waarderen (BDKOWOP4)

Institution
Hogeschool Rotterdam (HR)

in deze samenvatting is alles terug te zien van het vak organisatie waarderen. in deze samenvatting word alles behandeld wat je moet weten voor de toets van deze lesmethode

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Uploaded on June 11, 2024
Number of pages 108
Written in 2023/2024
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Institution
Hogeschool Rotterdam (HR)
Education
Bedrijfskunde
Course
Organisatie waarderen (BDKOWOP4)

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Samenvatting organisatie waarderen

Inhoudsopgave
Boek leerstof................................................................................................................... 6

Inleiding marketing (boek).............................................................................6
§1.1 desk en field research............................................................................................. 6

§1.2 Meso-omgeving....................................................................................................... 8

§1.2.1 klanten.............................................................................................................. 9

§1.2.2 leveranciers.................................................................................................... 10

§1.2.3 intermediairs.................................................................................................. 10

§1.2.4 wederverkoop................................................................................................. 10

§1.2.5 concurrentie................................................................................................... 10

§1.2.6 publieksgroepen............................................................................................. 11

§1.2.7 het vijfkrachtmodel van porter.......................................................................12

§1.3............................................................................................................................... 12

Inleiding marketing......................................................................................14
2.1 organisatieaudit...................................................................................................... 14

2.1.2 de BCG-matrix.................................................................................................. 17

2.1.3 MABA-analyse................................................................................................... 19

2.2 Marketingauditie..................................................................................................... 19

2.3 financiële audit....................................................................................................... 20

3.1 SWOT-analyse......................................................................................................... 20

3.2 confrontatieanalyse................................................................................................ 21

Groeien op eigenkracht- model van Ansoff...................................................................22

3.3 strategische keuzen................................................................................................ 23

§ 4.1 consumenten als klant.........................................................................................24

4.2 Bedrijven als klant..................................................................................................28

4.3 wat is belangrijk als je gaat segmenteren...............................................................29

1

, §5,1 positionering......................................................................................................... 30

§5,2 product, dienst of allebei?.....................................................................................31

§6.1 distributiebeleid.................................................................................................... 32

§6.2 distributiestrategieën............................................................................................ 33

§6.2.1 distributiestrategieën voor producten.............................................................33

§6.2.2 distributiestrategieën voor diensten...............................................................33

§6.3 distributiekanalen.................................................................................................34

§6.3.1 het directe kanaal........................................................................................... 34

§6.3.2 het indirecte kanaal........................................................................................35

§6.3.3 multichannel, crosshandel- en omnichanneldistributie...................................36

§6.3.4 ontwikkelingen in het distributiekanaal..........................................................36

§6.4............................................................................................................................... 37

§7,1 hoe kun je prijs bepalen?.......................................................................................37

§7,3 concurrentiegeoriënteerde prijsbepaling...............................................................38

7.3.1 actieve prijsstrategieën....................................................................................39

7.3.1 passieve prijsstrategieën..................................................................................39

§7,4 klantgeoriënteerde prijsbepaling...........................................................................40

Hoofdstuk 8: waarmee communiceren we met de klant?.............................................40

§8.1 communicatiedoelgroepen....................................................................................41

§8.2 communicatiedoelstellingen..................................................................................44

§8.3 communicatieboodschap.......................................................................................45

§8.4 communicatiemix.................................................................................................. 45

§8.4.1 massacommunicatie.......................................................................................45

§8.4.2 individuele communicatie...............................................................................46

§8.4.3 persoonlijk account......................................................................................... 49

§8,5 communicatiebudget............................................................................................ 49

§11.1 de klantrelatiecyclus...........................................................................................50

§11.1.1 fase 1 – Potentiële klanten............................................................................51

§11.1.2 fase 2- klant.................................................................................................. 51

2

, §11.1.3 fase 3- ex klant.................................................................................................53

§11.2............................................................................................................................. 54

§11.2.1 klant piramide.................................................................................................. 55

Basisboek bedrijfskunde...............................................................................56
Hoofstuk 2 strategie..................................................................................................... 56

2.2 formuleren van de doelstellingen van de onderneming..........................................59

2.3 analyse van de omgeving.......................................................................................59

2.4 analyse van de sterke en zwakke punten van de onderneming..............................64

2.5 formuleren van de strategie...................................................................................66

2.5.7 timing............................................................................................................... 68

2.6 implementatie van de strategie..............................................................................68

2.6.1 weerstand binnen de organisatie.....................................................................68

2.6.2 onuitvoerbare plannen.....................................................................................68

2.6.3 te starre plan.................................................................................................... 68

2.6.4 schending van denken en doen........................................................................69

2.6.5 strategische management................................................................................69

2.7 samenvatting.......................................................................................................... 69

Hoofdstuk 3 management en organisatie.....................................................................69

3.1 inleiding.................................................................................................................. 69

3.2 Planning.................................................................................................................. 70

3.3 coördineren............................................................................................................. 70

3.4 Organiseren............................................................................................................ 71

3.5 Beheersen............................................................................................................... 74

3.6 Leidinggevende...................................................................................................... 75

3.7 Organisatiecultuur.................................................................................................. 76

3.8 samenvatting.......................................................................................................... 77

Hoofdstuk 5 operations management............................................................77
5.1 inleiding.................................................................................................................. 78

5.2 strategie en operations management.....................................................................79

3

, 5.3 verschillende primaire processen...........................................................................79

5.3.1 industriële en dienstverlenende bedrijven........................................................79

5.3.2 projectfabricage............................................................................................... 80

5.3.3 enkelstukfabricage........................................................................................... 80

5.3.4 seriefabricage................................................................................................... 80

5.3.5 massafabricage................................................................................................ 80

5.3.6 procesfabricage................................................................................................ 81

5.4 productieplanning/capaciteitsplanning...................................................................81

5.4.1 wat is capaciteit?.............................................................................................. 81

5.4.2 hoeveel capaciteit heb je nodig?......................................................................81

5.4.3 veranderen van capaciteit................................................................................82

5.5 scheduling.............................................................................................................. 82

5.6 voorraadbeheersing................................................................................................ 83

5.6.1 soorten voorraden en functies van voorraden..................................................83

5.6.2 seriegroottevoorraad, veiligheidsvoorraad en seizoensvoorraad.....................84

5.7 kwaliteitsbeheersing...............................................................................................85

5.8 logistieke beheersing..............................................................................................86

Hoofdstuk 6................................................................................................. 86
6.1 inleiding.................................................................................................................. 86

6.2 vaststellen van de personeelsbehoefte...................................................................87

6.3 werving en selectie van nieuwe medewerkers........................................................88

6.4 aanstelling en arbeidsvoorwaarden en nieuwe medewerkers.................................89

6,5 het motiveren en belonen van medewerkers..........................................................90

6,6 beloningssysteem................................................................................................... 91

6.7 de beoordeling van het functioneren van medewerkers.........................................92

6,8 de beëindiging van het dienstverband....................................................................92

6,9 samenvatting.......................................................................................................... 93

Hoofdstuk 7 financieel management.............................................................93
7.1 inleiding.................................................................................................................. 93

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