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MNG4801 Assignment 2 (COMPLETE ANSWERS) 2024 (276844) - 19 July 2024
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MNG4801Assignment 2
(COMPLETE
ANSWERS)
2024 (276844) -
19 July 2024
CONTACT: biwottcornelius@gmail.com
, Question 2: 2.Critically analyse the macro-environment of The Shoprite
Group. As part of your analysis,you should first, provide a brief theoretical
discussion of change in the external environment.Then, critically analyse the
effect of change on the factors and forces in the macroenvironment evident in
the Shoprite case study. Conclude your discussion by advisingsenior
management at Shoprite on the measures they can take to
assessmacroenvironmental turbulence. <Your answer must not exceed 2 ½
pages> Total: [20]
Analyzing the macro-environment of a company like The Shoprite Group involves
understanding the various external factors and forces that impact its operations. Let's start with a
brief theoretical discussion of change in the external environment before delving into the specific
case of Shoprite.
Theoretical Discussion of Change in the External Environment:
The external environment of a company consists of numerous factors that are beyond its control
but can significantly influence its performance and strategic decisions. These factors can be
categorized into several broad categories, including economic, technological, socio-cultural,
political/legal, and environmental (often referred to as PESTLE analysis). Change in any of these
areas can create both opportunities and threats for a company.
Change in the external environment is inevitable and occurs due to various reasons such as
technological advancements, shifts in consumer preferences, changes in government regulations,
economic fluctuations, and global events. Organizations must continuously monitor these
changes and adapt their strategies accordingly to remain competitive and sustainable.
Analysis of the Macro-Environment of The Shoprite Group:
1. Economic Factors: Economic fluctuations, such as changes in GDP growth rates,
inflation, and currency exchange rates, can significantly impact Shoprite's performance.
For instance, during economic downturns, consumers may opt for cheaper alternatives,
affecting Shoprite's sales and profitability.
2. Technological Factors: Rapid technological advancements in the retail industry, such as
the rise of e-commerce and digital payments, pose both opportunities and threats for
Shoprite. Embracing technology can enhance operational efficiency and customer
experience, but failure to adapt may lead to loss of market share.
3. Socio-Cultural Factors: Changes in consumer preferences and lifestyles influence
shopping habits. Shoprite must stay attuned to socio-cultural trends, such as the growing
demand for healthy and sustainable products, and tailor its offerings accordingly to meet
customer expectations.
4. Political/Legal Factors: Changes in government regulations, such as tax policies and
trade agreements, can impact Shoprite's operations, particularly in regions where it
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