Dit document bestaat uit alle aantekeningen van de les, maar nog veel belangrijker zijn de twee oefen tentamens aan het einde van deze samenvatting. Hierin staan precies de vragen die je ook krijgt op het tentamen en die je met de genoemde rijtjes moet beantwoorden en dan je eigen uitleg moet geven...
Facility & Eventmanagement
Sportkunde, leerroute Sport, Management en Ondernemen
3e jaar – Hogeschool van Amsterdam
Melanie Bierdrager
Inhoudsopgave
Les 1 – 17 april 2019 ................................................................................................................................ 2
Les 2 – 24 april 2019 ................................................................................................................................ 5
Les 3 – 8 mei 2019 ................................................................................................................................. 10
Les 4 – 15 mei 2019 ............................................................................................................................... 16
Les 5 – 5 juni 2019 ................................................................................................................................. 20
Les 6 – 12 juni 2019 ............................................................................................................................... 23
Tentamen .............................................................................................................................................. 27
Oefententamen 1 .............................................................................................................................. 27
Oefententamen 2 .............................................................................................................................. 33
1
,Les 1 – 17 april 2019
Introductie van het vak
You can’t be everywhere at the same time
80% planning prefends poor performance
Tentamenstof
What kind of managers does the FEM market place need:
Hire me because,
I am passionate, motivated and able to:
• Look ahead (vooruit zien)
• Connect with people/organizations (verbinden)
• Go ahead (voorop gaan)
o Verdiepen
o Verbeelden
o Ontwerpen
o Doen.
What do you want to learn versus what do you need to become a good event manager?
Content classes
Report you need to study (DWLO) = sports event management the ultimate industry guide.
• Event manager
• FEM marketplace
• Event delivery & measurement (the why?)
• Event management process
• Event branding
• Event experience creation
• Event media strategy
• Event ticketing & promotions strategy
• Event hospitality
• Event measurement
2
,Lecture 1:
Marketplace
Your role
Event delivery
Thema’s van vandaag
• Understand the role of an event-manager
• Understand the event components and formats
• Understand the FEM-marketplace
• Understand the Event delivery objectives
Event components & formats
Variable components of event management:
• The content
• The place
• People visiting/participating
Event formats:
• One-off events
• Repeating at same location
• Periodically in different locations
• Touring events
Delivering a successful event
What’s the right/ideal order?
A. Media, Partnerships, Athletes/teams
B. Athletes/Teams, Partnerships, Media
C. Partnerships, Athletes/teams, Media
D. Athletes/teams, Media, Partnerships
Geen 1 antwoord is zeker goed, want een evenement kan op verschillende manieren succesvol
worden. Wel zijn atleten & teams belangrijk om je evenement op te zetten.
• How important is the facility/venue?
o Meestal heel belangrijk
3
, Understanding the marketplace
The Kolsteeg Marketplace Model
Event delivery & measurement
How does success looks like?
Tentamenstof
Why?
Attracting events because of legacy & event potential
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