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MNG4801 Assignment 2 2024 (276844) - 19 July 2024
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MNG4801 Assignment 2 2024 (276844) - 19 July 2024 QUESTIONS AND ANSWERS
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MNG4801 Assignment2 2024 (276844) - 19
July 2024
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, MNG4801 Assignment 2 2024 (276844) - 19 July 2024
Question 2:
2.Critically analyse the macro-environment of The Shoprite Group. As part of your analysis,you should
first, provide a brief theoretical discussion of change in the external environment.Then, critically analyse
the effect of change on the factors and forces in the macroenvironment evident in the Shoprite case study.
Conclude your discussion by advisingsenior management at Shoprite on the measures they can take to
assessmacroenvironmental turbulence.
Analyzing the macro-environment of The Shoprite Group involves examining the broader external factors and
forces that impact the company's operations, strategies, and performance.
Theoretical Discussion of Change in the External Environment:
The external environment of a company consists of several elements, often analyzed using frameworks like
PESTEL (Political, Economic, Social, Technological, Environmental, Legal) or STEEPLE (adds Ethical
factors). Change in the external environment refers to shifts, trends, or developments in these factors that can
affect businesses.
1. Political Factors: These include government policies, regulations, stability, and geopolitical issues.
Changes in political leadership, trade policies, or regulatory frameworks can impact businesses through
altered market conditions or compliance requirements.
2. Economic Factors: Economic variables such as GDP growth, inflation, interest rates, exchange rates,
and consumer confidence influence consumer spending patterns, investment decisions, and overall
market demand.
3. Social Factors: Demographic trends, cultural shifts, lifestyle changes, and societal values shape
consumer preferences, buying behaviors, and market dynamics. Companies need to adapt to evolving
social norms to remain relevant and appealing to their target audience.
4. Technological Factors: Advances in technology, digital innovation, automation, and the rise of
artificial intelligence impact business models, operational efficiency, product development, and
customer experience. Embracing technological change is crucial for staying competitive and meeting
evolving customer expectations.
5. Environmental Factors: Concerns about sustainability, climate change, resource scarcity, and
environmental regulations influence consumer perceptions, corporate practices, supply chain
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