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MNG4801 Assignment 2 2024 (276844) - 19 July 2024
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QUESTIONS WITH ANSWERS MNG4801 Assignment 2 2024 (276844) - 19 July 2024
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Assignment 2 2024
(276844) - 19 July
2024
QUESTIONS WITH DETAILED ANSWERS
,MNG4801 Assignment 2 2024 (276844) - 19 July 2024
MNG4801 Assignment 2 2024 (276844) - 19 July 2024
Question 2:
2.Critically analyse the macro-environment of The Shoprite Group. As part of your
analysis,you should first, provide a brief theoretical discussion of change in the
external environment.Then, critically analyse the effect of change on the factors and
forces in the macroenvironment evident in the Shoprite case study. Conclude your
discussion by advisingsenior management at Shoprite on the measures they can take
to assessmacroenvironmental turbulence.
Analyzing the macro-environment of The Shoprite Group involves examining the broader
external factors and forces that impact the company's operations, strategies, and performance.
Theoretical Discussion of Change in the External Environment:
The external environment of a company consists of several elements, often analyzed using
frameworks like PESTEL (Political, Economic, Social, Technological, Environmental, Legal) or
STEEPLE (adds Ethical factors). Change in the external environment refers to shifts, trends, or
developments in these factors that can affect businesses.
1. Political Factors: These include government policies, regulations, stability, and
geopolitical issues. Changes in political leadership, trade policies, or regulatory
frameworks can impact businesses through altered market conditions or compliance
requirements.
MNG4801 Assignment 2 2024 (276844) - 19 July 2024
, MNG4801 Assignment 2 2024 (276844) - 19 July 2024
2. Economic Factors: Economic variables such as GDP growth, inflation, interest rates,
exchange rates, and consumer confidence influence consumer spending patterns,
investment decisions, and overall market demand.
3. Social Factors: Demographic trends, cultural shifts, lifestyle changes, and societal
values shape consumer preferences, buying behaviors, and market dynamics.
Companies need to adapt to evolving social norms to remain relevant and appealing to
their target audience.
4. Technological Factors: Advances in technology, digital innovation, automation, and
the rise of artificial intelligence impact business models, operational efficiency, product
development, and customer experience. Embracing technological change is crucial for
staying competitive and meeting evolving customer expectations.
5. Environmental Factors: Concerns about sustainability, climate change, resource
scarcity, and environmental regulations influence consumer perceptions, corporate
practices, supply chain management, and product innovation. Companies need to adopt
eco-friendly practices and reduce their environmental footprint to mitigate risks and
meet stakeholder expectations.
6. Legal Factors: Legal and regulatory frameworks, including labor laws, health and
safety regulations, consumer protection laws, and industry-specific regulations, shape
the operating environment for businesses. Compliance with legal requirements is
essential to avoid penalties and maintain reputation and trust.
7. Ethical Factors: Increasingly, consumers and stakeholders are scrutinizing companies'
ethical standards, corporate social responsibility (CSR) initiatives, and ethical sourcing
MNG4801 Assignment 2 2024 (276844) - 19 July 2024
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