PES 480 Actual Exam Questions Fully Solved.

Pare to Principle - correct answer 80/20 rule. 80% of work comes from 20% of the people SMART goal setting - correct answer 1. Specific 2. Measurable 3. Attainable 4. Realistic 5. Time 4 Major Management Theorists - correct answer 1.Scientific Management - Management should secure max prosperity for employees 2.Management by objectives 3. Theory of Positive Political Skills 4.Total Quality Management Functions of Management - correct answer 1. Planning - set goals and identify how to achieve them 2. Organizing - break down jobs to achieve goals 3. LEadership - influence employees (Most important) 4. Evaluation - measure performance 5 P's in Marketing Mix - correct answer 1. Product 2. Price 3. Place 4. Promotion 5. Public Relations Target Market - correct answer People seeking specific products in a specific category Discretionary Dollar - correct answer money you have after you've paid off all your bills Marketing Clutter - correct answer Refers to the large volume of advertising messages that the average consumer is exposed to on a daily basis Sites for Social Networking - correct answer 1. Twitter 2. Facebook 3. Snapchat 4. Instagram 5. Linkedin Future Marketing Mediums - correct answer 1. Mobile 2. Laptops 3. Video Games Purple Cow - correct answer Something remarkable and something worth talking about Sports Marketing - correct answer All activitiees designed to meet the needs and wants of sport consumers through exchange process Two Components of Sport Marketing - correct answer 1. Marketing of sport 2. Marketing through sport Positioning - correct answer How your target market defines you in relation to your competitors Traditional Marketing Methods - correct answer TV, Radio, Newspaper