Exam (elaborations)
WKU MKT 220 Exam 3 Questions And Answers Rated A+
- Course
- Institution
7 Step of New Product Development - 1) Idea Generation 2) Screening 3) Concept testing 4) Business Analysis 5) Product Development 6) Test Market 7) Commercialization Aesthetic Modification - Changes related to the sensory appeal of the product Brand - Name, symbol, design, or other feature...
[Show more]