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CCI 150 - Exam 2 - Gary UTK.
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CCI 150 - Exam 2 - Gary UTK.
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CCI 150 - Exam 2 - Gary UTKscoop - ANS-the UT magazine that a particular class creates
true - ANS-true or false? magazines are highly demassified
populist style - ANS-popular and entertainment style of magazines, often near checkout
counters
elitist style - ANS-Smithsonian and national geographic type of info mag style
economic imperative - ANS-the need to make money to stay in business
Economic Imperative - ANS-this is the reason there are more populist styles of
magazines
convergence - ANS-the term that most magazines have an online presence; include
pics and vids
advertising - ANS-how most magazines make most of their profit
70-80% - ANS-how much of a magazine is ADs
readership - ANS-the group of people who regularly read a particular newspaper,
magazine, etc.
true - ANS-true or false? advertisers are more interested in a specific audience than a
large one
Consumer - ANS-type of magazine; anything you can go buy; men's, women's, home &
garden, news, etc
non-consumer - ANS-type of magazine; not found on newsstand, sponsored,
trade-means business
90% - ANS-What percent of magazines are non-consumer?
'zines - ANS-marketing purposed magazines
, place-based - ANS-magazines that are different on where you live
sunday supplements - ANS-magazines that come with Sunday newspapers
regional & city - ANS-magazines for people who live in specific areas
PR - ANS-type of non-consumer magazine that helps maintain relationships
warm medium - ANS-more engaged readers
broadsheet - ANS-type of newspaper that is vertical
tabloids - ANS-newspaper that opens from the side ; half the regular size
above the fold - ANS-on the top half of the newspaper
the flag - ANS-the logo of the newspaper
the ear - ANS-top corner, promo spots, catches your eye
the mast - ANS-the inside of the magazines
display advertisement - ANS-regular kind of advertisement in a newspaper
classified advertisement - ANS-big money maker ad, ex. all cars or houses, etc.
news hole - ANS-space left for news once the advertising is placed
60-70% - ANS-percent of a newspaper that are ads
news - ANS-something that just happened
features - ANS-interesting for people (human interest stories)
opinion - ANS-separated and clearly labeled
editorials - ANS-official opinion of the newspaper itself
columns - ANS-opinion of the person who wrote it
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