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CCI 150 Lisa Gary UTK Exam 1 (1).
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CCI 150 Lisa Gary UTK Exam 1 (1).
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CCI 150 Lisa Gary UTK Exam 1change is caused by - ANS-money, power, technology
Infotainment - ANS-Weather, sports, celebrities
3 Types of Mass Media - ANS-Printing, Electronic, Chemical
4 Ways Media Makes Money - ANS-1. Advertising
2. Subscription
3. Audience Donations
4. Private Support
WHO OWNS THE MEDIA - ANS-not the government, mostly businesses
convergence - ANS-coming together with the different types of media
Narcotizing Dysfunction - ANS-tuning out because we hear about it too much
Spiral of Science - ANS-Won't speak out when you realize you are in minority
George Gerber - ANS-Mean World Syndrome- watching violence doesn't make you
violent, it makes you afraid
Cathartic Affect - ANS-Violence and media might be good for us
Catalytic Theory - ANS-Seeing violence in media might cause you to be violence
Two-Step Flow Model - ANS-1. message from the media
2. getting more information maybe from opinion leaders
Public Relations - ANS-two way communication between an organization and its'
publics; management function
Functions of PR - ANS-1. Performance
2. Two-Way Communication
3. Management function
4. Public Interest
5. Publics
, 4 step process of PR - ANS-Research
Action Planning
Communication
Evaluation
Edward Bernays - ANS-the father of modern P.R.
Says you need to attack PR problems through planning and research
Advertising - ANS-use of mass media to persuade an audience to choose a particular
good or service
Branding - ANS-a time-honored way to sell ta product or service
Magic Number - ANS-# of people you have to survey to be representative of any
population (384)
Margin of Error - ANS-How likely it is to be wrong
Evaluate a survey - ANS-how many interviewed, how many were selected, when it was
taken, who paid for it, Margin of error, how it was conducted, how they were worked
Target Audience - ANS-Who are you specifically trying to reach?
Task - ANS-What is your goal? Increase Sale?
Time Frame - ANS-How much time do you have to spend on this?
Amount of change - ANS-What amount of change?
The media are pervasive - ANS-Media is a huge part of our lives
3 Primary Types of Mass Media - ANS-1. Print
2. Electronic
3. Chemical
Elitist Model - ANS-might learn something
Populist Model - ANS-people may be entertained, popular content
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