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SMAD 150 Final Exam
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Exam of 5 pages for the course JMU SMAD 150: EXAM 2 at JMU SMAD 150: EXAM 2 (SMAD 150 Final Exam)
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SMAD 150 Final ExamMiller v. California - ANS-1973; freedom of speech (obscenity); declared that work is
obscene if 1) work is prurient 2) offensive way 3) lacks literacy value
Falwell v. Flynt - ANS-hustler magazine's parody of jerry flynt was deemed within the
law. 1st amendment protects against parodies because the audience should know that
they are not factual. flynt was trying to sue for emotional distress and did not win
Red Lion Co. v. FCC - ANS-FCC fairness doctrine requires radio and television
broadcasters to present a balanced and fair discussion of public issues on the airwaves.
New York Times v. Sullivan - ANS-1964; established guidelines for determining whether
public officials and public figures could win damage suits for libel (false and
irresponsible story against someone). To do so, individuals must prove that the
defamatory statements were made w/ "actual malice" and reckless disregard for the
truth
Communication Technologies - ANS-understanding how new media change (and are
changed by) the cultures that adopt them
Economics of Mediated Communication - ANS-knowing how ownership and profit
influence who gets to say (and sell) what to whom
Functions of Media in Everyday Life - ANS-becoming area of how you use media and
their contents to satisfy personal & social needs
Meaning of Messages in the Media - ANS-questioning how others select & shape the
"stories" that validate (or negate) your life
The Bullet Theory - ANS-how and when the media have a direct and immediate impact
upon us
Uses & Gratifications Theory - ANS-how we use media in everyday life to satisfy our
personal & social needs
Reception Analysis Theory - ANS-how we construct our own meanings out of the
messages we are exposed to in the media
, Agenda-setting Theory - ANS-how messages in the news media order what we think
about
Social Learning Theory - ANS-how, when, and why we imitate the behaviors we see
dramatized in media narratives and ads
Cultivation Theory - ANS-how the media over time encourage particular worldviews in
us through the "common symbolic environment" of television and movies
process by which media shape our view of the world and cultivate our widely shared
conceptions of reality.
Janus Principle - ANS-Examine both strengths and weaknesses
Socialization & social identity - ANS-Long-term effect where we use media messages to
form our beliefs about how society works in the real world
Consumer culture & commodity self - ANS-"Individuals consume and pursue fashion to
individuate themselves, yet do so in order to be socially accepted—to fit in and be
popular. Moreover, mass produced goods and fashion are used to produce a fake
individuality, a 'commodity self,' an 'image.'"
Stereotypes - ANS-Stereotypical minority roles (usually criminals or side characters).
Women: 1/3 getting a voice. Poor representation.
-Asian Women: exotic sexual objects, submissive nature, negative portrayal. "Dragon
Ladies." Inherently scheming, backstabbing.
-Asian Men: zen, nonsexual.
-Asians (general): cultural predators, parasites, comic, sinister, butt of offensive gays,
evil, background characters.
-Latin Americans: highly emotional, irrational; background of noise, immigrants, gang
-Arab Americans: bombers, belly dancers, billionaires, post-cold-war villians
Inhibition - ANS-conscious or unconscious constraint or curtailment of a process or
behaviour, especially of impulses or desires
Disinhibition - ANS-The tendency to transmit messages without considering their
consequences
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