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SMAD 150 JMU Exam 3.
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SMAD 150 JMU Exam 3.
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SMAD 150 JMU Exam 3Cultivation Theory (Gerbner) - ANS-The process by which media shapes the view of our
world/ conceptions of reality
Long term effects
Mean World Syndrome - ANS-The mindset that the world is scarier than it actually is
Hypodermic Needle Model (1920s and 30s) - ANS-Mass media messages have direct
effects on audiences
ex: shooter played video games and that's why he committed the crime
Limited Effects (1940s and 50s) - ANS-Mass media is just one reason for explaining
how/why people behave. Media principally reinforces existing beliefs
Specific Effects (present) - ANS-Media is a factor in explaining a person's behavior, but
there may be specific events that effect certain audience members
Social Learning Theory - ANS-the theory that we learn social behavior by observing and
imitating and by being rewarded or punished (vicariously)
Watching violence on media leads to desensitization
Video: Mean World Syndrome - ANS-- exposure to media violence seemed to have
more complex effects than people just acting violence
Actual crime rates have... - ANS-Decreased between 1990 to 2016
Casting - ANS-- Media presents characters who are present in the real world to make it
more realistic
Fate - ANS-Do that characters have a good or bad outcome that they are destined for
Happy Violence - ANS-Violence with happy endings produced on the dramatic
assembly line; is cool, swift, painless, and often spectacular, designed not to upset the
audience
ex: expertly choreographed brutality
Video: Joystick Warriors - ANS-- warped view that government uses military powers to
solve world issues
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