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SMAD 150 Final Exam Review.
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SMAD 150 Final Exam Review.
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SMAD 150 Final Exam Reviewsocial learning theory - ANS-How, when, and why we imitate the behaviors we see
dramatized in media narratives and ads.
Cultivation Theory - ANS-How the media over time encourage particular worldviews in
us through the "common symbolic environment" of television and movies.
Social Learning Theory - ANS-importance of observing, modeling, and imitating the
behaviors, attitudes, and emotional reactions of others. Social learning theory considers
how both environmental and cognitive factors interact to influence human learning and
behavior
Inhibition - ANS-endency to limit the expression of emotions and behaviors in social
contexts.
Disinhibition - ANS-that people are naturally aggressive, but that they normally repress
this aggression; heavy viewing of violence on television weakens their inhibitions and
leads them to feel that aggression is acceptable
Mean World Syndrome - ANS-a proposed cognitive bias wherein people may perceive
the world to be more dangerous than it actually is. This is due to long-term moderate to
heavy exposure to violence-related content in mass media.
Communication Technologies - ANS-Being media literate means understanding how
new media change (and are changed by) the cultures that adopt them.
The Economics of Mediated Communication - ANS-Being media literate involves
knowing how ownership and profit influence who gets to say (and sell) what to whom.
The Functions of Media in Everyday Life - ANS-Being media literate entails becoming
aware of how you use media & their contents to satisfy your personal & social needs.
The Meaning of Messages in the Media - ANS-Being media literate means questioning
how others select & shape the "stories" that validate (or negate) your life.
The Bullet Theory - ANS-How and when the media have a direct and immediate impact
upon us.
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