Exam (elaborations)
SMAD 150 Final (1).
- Course
- Institution
Exam of 8 pages for the course JMU SMAD 150: EXAM 2 at JMU SMAD 150: EXAM 2 (SMAD 150 Final (1).)
[Show more]
Seller
Follow
denicetho
Content preview
SMAD 150 FinalWhat is the main idea of Potter Chapter 15? - ANS--Giant companies own most of the
media and the role of media mergers
Localism - ANS--idea that power is best shared amongst many people. Everyone has a
voice and can influence decisions
Efficiency - ANS--idea that power is best concentrated among a few people. They can
make decisions well and quickly and maximize profit
Localism in the media - ANS-Benefits:
-shared power involves more people in decision making and better serving the public
interest
Key players of localism in the media - ANS-broadcast industry, US Congress and the
Federal Communications Commission
Efficiency in the media - ANS-Benefits:
-concentration of power means growth, uniform products and low prices
Issues of concern:
-increased barriers to entry
-small businesses go out of business quicker
3 different types of mergers - ANS-horizontal, vertical, conglomerate
Horizontal mergers - ANS-One company buys another company of the same type (radio
buys radio)
Vertical mergers - ANS-One company buys suppliers or distributors, but same chain
Conglomerate mergers - ANS-One company buys another company in the same
business or different business
Megamergers - ANS-One media conglomerate buys another media conglomerate
-enormous resources
Some issues of concern - ANS-deregulation, changes in content, changes in access
, Deregulation - ANS-Belief that strong vertical integration will drive away competition and
exploit the consumer
Changes in content - ANS-critics of decreased competition argue that it leads to
negative changes in message content
Changes in access - ANS-critics of increased concentration argue that it limits access to
the media and creates barriers to entry
What does Potter say about privacy? - ANS-it is the most important media literacy issue
we face
Media Violence Overview (Gerbner) - ANS--Media effects chronology
-Cultivation theory
-Implications of cultivation theory
Media Effects Chronology - ANS--Hypodermic Needle (mass media messages have
strong and more or less universal effects on audiences)
-Limited Effects (Mass media are simply one of many determinants of how people think
or behave. Media principally reinforce existing beliefs)
-Specific Effects (Media compete with or complement many other variables. Under
some circumstances specific types of media content may have significant effects on
certain audience members)
Media Violence Research - ANS--Surgeon General Report -relationship between
violence on TV and later aggressive behavior
-Social Learning Theory
-modeling
-observational learning
- inhibition and disinhibition
Gerbner and Cultivation Theory - ANS-Cultivation: The process by which media shape
our view of the world and cultivate our widely shared conceptions of reality (LONG
TERM)
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller denicetho. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.30. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79223 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now